Director of Media Analytics at CIBC

CIBC

Lead data-driven media strategy at CIBC as the Director of Media Analytics. This hybrid role guides analytics frameworks while optimizing media investments for growth and client success. In this pivotal role within CIBC's Marketing and Client Solutions Decision Sciences team, you will drive media effectiveness through advanced analytics and oversee a high-performing team. Aligning media measurement to business outcomes, this position requires a combination of strategic thinking and technical expertise. Emphasizing campaign performance and audience insights, you will ensure that analytics practices are responsible and effective in delivering actionable recommendations. Key Responsibilities:

Champion media analytics and measure effectiveness
Oversee analytics frameworks and optimization programs
Lead a team to deliver end-to-end analytical solutions
Foster best practices and high standards in data quality
Collaborate with stakeholders to inform investment decisions

Requirements:

Experience in media analytics and advanced analytics
Proven leadership and team development skills
Strong knowledge of AI/ML applications
Capability in modern analytics tools like Python and SQL
Advanced degree in analytics or related field

Shape CIBC's media analytics strategy and lead a dedicated team to optimize marketing investments and drive growth. #J-18808-Ljbffr

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Vacancy posted 15 hours ago

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