Marketing Copywriter

Job Responsibility:

“We're looking for a marketing writer who knows how to turn ideas into action. In this role, you'll craft conversion-focused copy across web, email, ads, and social — helping us connect with our audiences and drive meaningful engagement. Be part of a creative, collaborative team working to make AI practical, approachable, and widely understood.”

• Lindsay Sylvester, Director of Marketing Operations, Marketing & Communications

About the Role

The Marketing Copywriter brings Amii's voice to life across written channels. This position crafts persuasive, engaging copy for campaigns, web, events, thought leadership, and more. This position helps build consistency and clarity across all messaging touchpoints, ensuring every word supports Amii's goals and brand voice. A natural collaborator, this position will work closely with design, digital, and subject matter experts to create compelling stories and messages that move people to think, feel, and act.

The position focuses on achieving excellence in four main accountabilities:

• Campaign & Marketing Copy: Write clear, engaging copy for web, email, ads, print, and social campaigns that align with strategy and drive results.
• Brand Voice & Content Development: Help maintain and evolve the Amii brand voice and tone across public-facing content.
• Collaboration & Editorial Support: Partner with internal teams and subject experts to produce accurate, on-brand content that meets project goals.

Required Skills / Expertise Key Responsibilities:

Campaign & Marketing Copy

• Writes copy for campaign assets, including emails, landing pages, paid and organic social posts, web banners, digital ads, event signage, etc.
• Collaborates with Marketing Managers and Designers to shape messaging frameworks and creative direction
• Optimizes content for clarity, action, and accessibility

Brand Voice & Content Development

• Helps evolve and maintain a consistent brand voice across all channels
• Contributes to content for blog posts, web pages, speaker notes, event scripts, and internal documents
• Proofreads and edits content from others to ensure quality and consistency
• Maintains shared writing resources, such as style guides and messaging documents
• Experiments with Generative AI tools (e.g., ChatGPT, GrammarlyGO) to support brainstorming, drafting, and editing, while maintaining high standards for originality and voice

Collaboration & Editorial Support

• Interviews subject matter experts and stakeholders to translate technical or abstract concepts into accessible, human-centered copy
• Participates in brainstorming sessions and campaign planning meetings
• Provides writing and editing support to cross-functional teams as needed

Community Engagement

• Monitors social media platforms regularly and responds to comments, questions, and messages in a timely and professional manner to foster positive brand relationships
• Manages live chat interactions, providing real-time audience support and engagement with website visitors
• Supports the planning and execution of organization-wide events that foster community engagement, build relationships, and create opportunities for meaningful connections and collaboration

Qualifications:

• Post Secondary Degree or Diploma in Communications, Marketing, Journalism, English, or a related field or equivalent combination of education and experience
• 5+ years of professional writing or copywriting experience
• Proven ability to write across formats: digital, print, social, and editorial
• Experience working within an established brand voice
• Experience working collaboratively with cross-functional teams
• Comfortable writing from briefs or stakeholder interviews
• Familiarity with SEO, accessibility standards, and writing for web
• Proficient in Google Workspace
• Basic knowledge of content management systems e.g., Storyblok (nice to have)

Knowledge, Skills and Abilities (KSA):

• Excellent writing, editing, and proofreading skills with a strong attention to detail
• Deep understanding of tone, voice, and how to tailor messages to different audiences
• Ability to transform complex or technical ideas into simple, engaging copy
• Collaborative mindset and ability to work with diverse stakeholders
• Highly organized, self-directed, and able to manage multiple deadlines
• Familiarity with project and content planning tools (e.g., Asana, Trello, etc.)
• Curious, creative, and comfortable giving and receiving feedback
• Committed to continuous improvement and staying up-to-date with writing best practices
• Familiarity with Generative AI writing tools and an understanding of their strengths, limitations, and ethical use in a content creation context

What you'll love about us

• A professional yet casual work environment that encourages the growth and development of your skills
• Participate in professional development activities
• Gain access to the Amii community and events
• A chance to learn from amazing teammates who support one another to succeed
• Competitive compensation, including paid time off and flexible health benefits
• A modern office located in downtown Edmonton, Alberta

About Amii

One of Canada's three main institutes for artificial intelligence (AI) and machine learning, our world-renowned researchers drive fundamental and applied research at the University of Alberta (and other academic institutions), training some of the world's top scientific talent. Our cross-functional teams work collaboratively with Alberta-based businesses and organizations to build AI capacity and translate scientific advancement into industry adoption and economic impact.

How to Apply

If this sounds like the opportunity you've been waiting for, please don't wait for the closing May 14, 2025 to apply - we're excited to add a new member to the Amii team for this role, and the posting may come down sooner than the closing date if we find the right candidate before the posting closes! When sending your application, please send your resume and cover letter indicating why you think you'd be a fit for Amii. In your cover letter, please include one professional accomplishment you are most proud of and why.

Applicants must be legally eligible to work in Canada at the time of application.

Amii is an equal opportunity employer and values a diverse workforce. We encourage applications from all qualified individuals without regard to ethnicity, religion, gender identity, sexual orientation, age or disability. Accommodations for disability-related needs throughout the recruitment and selection process are available upon request. Any information provided by you for accommodations will be kept confidential and won't be used in the selection process.