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SEO Outreach & Brand Marketing Specialist

Full-time

Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an SEO Outreach & Brand Marketing Specialist based in Canada. We are looking for a proactive and relationship-driven SEO Outreach & Brand Marketing Specialist to strengthen online visibility, improve search engine rankings, and build long-term digital authority. In this role, you will lead off-page SEO initiatives, focusing on acquiring high-quality backlinks, developing strategic partnerships, and increasing brand exposure across relevant digital channels. You will plan and execute outreach campaigns, collaborate with publishers and industry influencers, and identify opportunities for digital PR and content promotion. You will also engage with online communities, monitor brand mentions, and support initiatives that drive referral traffic and improve domain authority. Working closely with SEO, content, and marketing teams, you will contribute to integrated campaigns that support broader digital growth objectives. This is an exciting opportunity to develop your expertise in a collaborative, international, and fully remote environment. Accountabilities: - Link Acquisition & Authority Building: Develop and implement ethical, white-hat link-building strategies to strengthen domain authority and improve organic search visibility. Identify quality backlink opportunities through competitor analysis, industry research, and content promotion. - Conduct targeted outreach campaigns to website owners, bloggers, publishers, agencies, editors, and relevant industry partners to secure valuable backlinks and establish long-term relationships. - Manage broken-link building campaigns and convert unlinked brand mentions into relevant backlinks through personalized, relationship-based outreach. - Maintain publisher and influencer relationships while monitoring backlink acquisition progress and managing outreach pipelines.

- Digital PR & Brand Visibility: Plan and execute digital PR campaigns to increase brand awareness, online credibility, and authority. Secure guest-posting opportunities, coordinate podcast appearances and interviews, and submit expert commentary through journalist request platforms such as HARO or equivalent services. - Identify opportunities for media coverage, expert roundups, interviews, and strategic partnerships with complementary businesses and organizations. - Community Marketing: Increase brand visibility through meaningful participation in relevant online communities, including Reddit, Quora, LinkedIn Groups, Facebook Communities, Slack Communities, and niche industry forums. - Share valuable content naturally, follow community guidelines, monitor industry discussions, and identify opportunities for engagement and content distribution. - Content Promotion: Collaborate with SEO specialists and content writers to develop and execute promotional campaigns for newly published content, including pillar pages, research reports, infographics, case studies, and other linkable assets. - Coordinate influencer and partner collaborations to expand content reach, strengthen brand awareness, and generate referral traffic. - Brand Monitoring: Monitor online brand mentions across websites, blogs, news platforms, podcasts, and social media channels. Identify opportunities to turn existing mentions into backlinks and track competitor visibility and outreach opportunities. - Monitor online reputation and coordinate with relevant marketing teams to address brand-related opportunities or concerns. - Directory & Citation Management: Identify relevant industry directories and citation opportunities, manage business profile submissions, and ensure consistent business information across online listings. - Audit existing citations regularly to maintain accuracy and improve online presence.

Vacancy posted 2 days ago
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