Director of Brand & Communications

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Brand & Communications based in Canada. Join a profitable, fast-growing direct-to-consumer pet brand with more than $50 million in annual revenue and ambitious plans to reach $100 million and beyond. As Director of Brand & Communications, you will lead the brand strategy and communications direction for two growing consumer brands in the pet industry. Your mission will be to build brand awareness, strengthen customer trust, and create meaningful connections with pet owners across North America. You will oversee brand positioning, storytelling, public relations, community engagement, and cause-driven partnerships. From shelter collaborations and charity initiatives to major activations, events, and earned media campaigns, you will bring the brands to life through memorable experiences. Working directly with the founder in a fully remote, fast-paced environment, you will have significant ownership and influence over the company's growth. This is an opportunity for an experienced brand builder who combines creativity, commercial thinking, and hands-on execution to establish highly recognizable and trusted consumer brands. Accountabilities As the owner of brand strategy and communications, you will define how both brands are perceived while developing initiatives that increase awareness, customer loyalty, and measurable business impact. Your main responsibilities will include: - Brand Strategy and Identity: Own the brand story, positioning, tone of voice, guidelines, and creative asset libraries for both brands while ensuring they remain distinct and consistent across all customer touchpoints.

- Brand Consistency: Review website content, packaging, email campaigns, advertising, and other customer-facing materials, conducting quarterly brand audits to maintain quality and consistency. - Cause Marketing and Partnerships: Develop a recognizable giving-back program in collaboration with animal shelters and rescue organizations, establish national and local partnerships, organize adoption events and donation initiatives, and measure their impact. - Brand Activations and Events: Build and manage an annual brand-moment calendar covering key occasions, seasonal campaigns, sponsorships, pop-ups, and original activations. - End-to-End Campaign Management: Lead each brand initiative from concept to execution, coordinating partners, budgets, websites, email campaigns, social media, creators, and public relations. - Public Relations and Earned Media: Develop media outreach strategies, pitch brand initiatives to journalists and podcasts, manage PR agencies when applicable, secure media coverage, reviews, gift-guide placements, and industry awards. - Community Engagement: Build a highly engaged customer community, develop super-fan initiatives, and transform customer reviews, photographs, and stories into compelling brand content. - Brand Reporting and Performance: Monitor brand health through branded search volume, direct traffic, customer acquisition sources, earned media coverage, and other relevant indicators. - Budget and Operational Management: Own the brand budget across events, donations, public relations, and sponsorships, establish priorities with the founder, and develop standard operating procedures to support scalable execution. - Continuous Improvement: Evaluate campaign performance regularly, identify opportunities to improve results, and proactively introduce new partnership and brand-building ideas. Requirements The ideal candidate is an experienced brand and communications professional with a proven ability to build consumer brands through strategic storytelling, public relations, partnerships, and memorable experiences.