Director, SPM Implementation

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big!

Director, SPM Implementation

About the Team

The Customer Operations team partners with new and existing customers to implement and optimize the company’s platform, ensuring clients maximize the revenue-driving potential of their sales compensation programs. The team leads complex implementations, drives operational excellence, and continuously evolves Sales Performance Management (SPM) processes through data-driven insights and scalable platform solutions.

As a Director of Implementation , you will lead the strategic direction of implementation and customer onboarding across a portfolio of enterprise customers. You will oversee implementation teams, guide architectural design of customer solutions, and collaborate closely with Product, Engineering, and Revenue teams to ensure the platform evolves in alignment with customer needs and business priorities.

If you’re passionate about building high-performing teams, driving customer impact through data and technology, and shaping the future of sales operations , we’d love to hear from you.

What You'll Be Doing

• Define and lead the implementation strategy and operational framework for onboarding and scaling customer deployments.
• Build, mentor, and lead a high-performing implementation team , establishing best practices, processes, and standards for delivery excellence.
• Partner with executive leadership to align customer implementation strategy with company growth and product roadmap priorities .
• Establish KPIs and success metrics for implementation performance, customer outcomes, and operational efficiency.
• Serve as a senior strategic advisor to executive and senior client stakeholders , guiding customers on how to optimize their sales compensation programs and operational processes.
• Oversee a portfolio of complex and enterprise customer relationships , ensuring successful implementations, renewals, and long-term value realization.
• Develop a deep understanding of each client’s business model, revenue strategy, and sales performance management framework .
• Guide the architectural design of customer implementations , translating complex data structures, business rules, and compensation models into scalable platform configurations.
• Oversee the design of commission engine architecture, rules logic, and data pipelines to support accurate and scalable compensation processes.
• Ensure implementations adhere to best practices for data architecture, governance, and system scalability .

Cross-Functional Collaboration

• Partner closely with Product and Engineering leadership to translate customer needs and implementation insights into product improvements and new platform capabilities.
• Influence the product roadmap by advocating for features that drive automation, scalability, and improved customer outcomes.
• Collaborate with Sales, Customer Success, and Revenue Operations teams to ensure a seamless customer lifecycle experience .
• Act as a thought leader in Sales Performance Management (SPM) , advising customers on best practices for: quota setting, commission operations, payroll processes.
• Identify opportunities to improve and modernize customer SPM processes through automation and analytics .

What We're Looking For

• Education or background in Engineering, Commerce, Mathematics, Statistics, or a related analytical field
• 8–12+ years of relevant experience , including leadership experience in implementation, consulting, revenue operations, or analytics-driven SaaS environments
• Experience with Sales Incentive Compensation or Sales Performance Management (SPM) platforms
• Proven experience building and leading implementation or customer operations teams in a SaaS or enterprise technology environment
• Strong experience working with large datasets and complex data architectures
• Deep understanding of system workflows, data modeling, and platform configuration
• Strong analytical mindset with the ability to translate business needs into scalable technical solutions
• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders
• Excellent organizational, communication, and executive presentation skills. Advanced proficiency with Excel and analytical tools for data profiling, segmentation, and modeling

Additional Job Info

• This position is for an existing vacancy

Our Values:

• Work well, together. We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
• Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
• Love our tech. Love our customers. Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.

Use of AI for Recruitment

Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.

Our commitment to you

Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You are encouraged to apply even if your experience doesn’t precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.

We thank all candidates for their interest; however, only qualified applicants will be shortlisted.