Senior Advisor, Acquisition Marketing

Description

Highlights of the job

Encor by EPCOR is hiring a Senior Advisor, Acquisition Marketing for a full ‑ time, permanent role based in Edmonton . This position is eligible to participate in EPCOR’s Where We Work hybrid program , subject to business needs and eligibility requirements.

The Senior Advisor, Acquisition Marketing plays a key role in growing the Encor brand by developing and executing customer acquisition strategies that drive awareness, engagement, and sales. As a trusted marketing professional, you will have the opportunity to shape integrated marketing campaigns, influence the customer journey, work closely with agency and creative partners, and contribute directly to Encor's growth objectives. Working across traditional, digital, social, emerging media, and event-based marketing, you will bring campaigns to life through compelling customer experiences, data-driven decision making, and strong brand stewardship.

This role offers a unique opportunity to combine creativity, analytics, customer experience, and strategic thinking while helping to strengthen and grow one of Alberta's energy retailers.

What you’d be responsible for

Reporting to the Manager , Encor Marketing, your responsibilities will include (but not limited to):

• Developing and executing annual acquisition marketing plans that support Encor's growth, customer acquisition, product development, and customer experience goals.
• Leading campaign and market analytics activities, continuously monitoring performance, identifying optimization opportunities, and making recommendations to improve short and long-term results.
• Managing day-to-day relationships with advertising agencies, designers, vendors, and creative partners to deliver effective customer acquisition campaigns while optimizing available resources and sales channels.
• Identifying and recommending budget requirements needed to support acquisition marketing initiatives and growth objectives.
• Enhancing and monitoring the pre-sale customer journey to help create a simple and seamless path to becoming an Encor customer.
• Developing and delivering acquisition marketing campaigns across traditional, digital, social, emerging media, and event-based channels.
• Planning and executing prospect-focused events that generate awareness, interest, and affinity for the Encor brand.
• Serving as a brand steward by maintaining brand consistency and identifying opportunities to strengthen and evolve the Encor brand.
• Collaborating with customer service teams to support awareness and understanding of new products, programs, and promotions while promoting a seamless customer experience.
• Contributing to social media editorial planning and content initiatives that support acquisition campaign objectives.
• Supporting business development initiatives requiring market insight, competitive awareness, and customer acquisition expertise.
• Developing, implementing, and reviewing marketing processes and practices to ensure compliance with policies, standards, regulatory requirements, and risk management expectations.
• Providing marketing recommendations and insights that align with departmental priorities and business objectives .

What’s required to be successful

Qualifications:

• Bachelor’s degree in Marketing, Business Communications, Public Relations, Digital Marketing, or a related discipline

Experience that includes :

• 5+ years of progressive e xperience in marketing, customer acquisition, campaign management, brand management, or related disciplines
• D eveloping and executing integrated marketing campaigns across multiple media channels.
• M anaging agency and vendor relationships to deliver marketing initiatives and business results.
• M onitoring campaign performance and making recommendations to optimize results.

Technical Skills:

• Strong understanding of acquisition marketing across traditional, digital, social, and emerging media channels.
• Strong analytical and problem-solving skills, including the ability to interpret campaign performance data and identify improvement opportunities.
• Demonstrated ability to develop marketing plans, campaign strategies, and performance reports.
• Excellent written communication skills, including content development, editing, and presentation preparation.
• Strong verbal communication skills with the ability to explain complex information to diverse audiences.
• Strong project management, planning, and organizational skills, with the ability to manage competing priorities, coordinate multiple initiatives, and deliver high-quality results in a dynamic environment.
• Strong understanding of customer experience principles and customer acquisition strategies.
• Advanced attention to detail and commitment to accuracy.

Behavioural :

• Demonstrates strong business acumen and sound judgment.
• Builds and maintains positive working relationships with internal and external stakeholders.
• Collaborates effectively across teams and functions.
• Takes initiative and demonstrates accountability for results.
• Approaches challenges with curiosity, creativity, and a continuous improvement mindset.
• Balances strategic thinking with practical execution.
• Demonstrates resilience, adaptability, and a willingness to learn.
• Maintains a customer-focused approach while supporting business objectives.
• Consistently demonstrates a high-performance, accountable, and easy-to-do-business-with approach.

Other important facts about this job

Jurisdiction: CSU52

Class: P2

Hours of work: 80 hours biweekly

Wage: Starting at $53 .92 ( Final Wage and Step will be determined at the time of selection and based on a combination of factors as outlined in the Collective Agreement )

Target Audience : Open to internal and external candidates. Current EPCOR Employees, please ensure that you are using your “@epcor.com” email address t o apply to ensure proper consideration of internal seniority.

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Please note the following information:

• A requirement of working for EPCOR is that you are at least 18 years of age, successfully attained a high school diploma (GED, or equivalent level of secondary education) and legally entitled to work in Canada. (A copy of a valid work permit may be required.)
• If you are considered for the position, clearance on all applicable background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks is required. Some EPCOR positions require an enhanced level of background assessment, which is dictated by law. These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment.
• A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion.