Marketing Manager

Compensation:
$60,000 -$70,000 annually, based on experience
Reports to:
General Manager
AI Disclosure:
Snow Valley does not use artificial intelligence to screen, assess or select applicants for this position.
OverviewThe Marketing Manager leads year-round marketing to grow visits, revenue and loyalty while strengthening Snow Valley's family-focused brand.
The role sets priorities, creates content, manages channels and advertising, maintains accurate information and measures results across departments and partners.
Accountability and Authority
Own the marketing calendar, campaigns, delivery, and reporting.
Manage the approved budget and recommend changes.
Lead marketing coordination;
seek approval for pricing, major commitments, and sensitive communications.
Key Responsibilities1 |
Strategy and brand
Set annual strategy, seasonal campaigns, calendars, and targets.
Keep brand voice and visuals consistent.
Use performance, guest, competitive and booking data to improve campaigns.
2 | Digital and content
Plan, publish and evaluate web, email, social and paid campaigns.
Own content calendars, copy, listings, landing pages, and purchase journeys.
Produce or coordinate photo, video, design, and external creative work.
Manage email audiences and paid media, including privacy, targeting, tracking and optimization.
3 | Revenue and guest communications
Turn business needs into promotions.
Share approved operating, weather, and event updates accurately and quickly.
Support sales, retention, and staff awareness with clear information, offers, and follow-up.
4 | Partnerships and community
Manage media, supplier, tourism, community, and sponsor relationships.
Coordinate PR, announcements, and partnerships with the General Manager as needed.
Promote, coordinate, and assess major events.
5 | Budget and results
Track spending, commitments, costs, and supplier delivery.
Report campaign return, traffic, conversion, audience, and revenue results.
Lead reviews and recommend next-year priorities and budget.
Roles and BoundariesMarketing owns campaigns and communications;
department leaders’ ownoperations, programs, pricing, and service. Marketing communicates approved information and recommends promotions.
IT owns infrastructure, security, systems, and support;
Marketing owns web content, campaigns, and marketing platforms. Both coordinate access, integrations, and technical changes.
Required
Five-plus years of relevant marketing experience in campaigns, budgets, or channel performance;
equivalent experience considered.
Strong writing, editing, storytelling, and campaign skills.
Hands-on social, email, web, paid media, and analytics skills.
Strong project management, judgment, organization, financial awareness, and collaboration.
Preferred
Seasonal tourism, hospitality, recreation, or ski experience.
Knowledge of WordPress, Mailchimp, Google Ads, GA4, Meta, Microsoft 365, or equivalents.
E-commerce, ticketing, CRM, content, media, or partnership experience;
Central Ontario/GTA tourism and winter recreation knowledge.
Work style
Practical, self-directed, and able to plan and execute.
Accurate, approachable, and calm amid change.
Analytical, collaborative, and accountable;
delivers, uses results,and seeks approval when needed.
Transition and First SeasonThe Manager assumes campaigns, reporting and daily decisions on arrival. From December 1, 2026, to April 30, 2027, the outgoing Director provides advice and context without retaining authority or adding approvals.
December 2026: Review commitments, meet key partners and assume ownership of calendars, channels, decisions, and reporting.
January - February 2027: Lead peak-season delivery;
adjust budgets and campaigns.
March - April 2027: Complete the season review;
propose 2027-28 priorities and budget
From May 2027: Continue as year-round marketing lead after the advisory period
Success Measures
Reliable marketing and guest communications through transition and winter.
Control of budgets, suppliers, and campaign priorities.
Reporting tied to business results and next steps.
Responsive support and consistent brand communications.
A credible season-end review and 2027-28 plan
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