SDR Manager

About Texada

Texada powers the world of equipment. Our purpose-built platform is the growth engine for heavy equipment dealerships and rental businesses, connecting sales, service, and rental on a single cloud-native, API-first system. With Industrial CRM, Equipment-Aware Service Management, and Intelligent Rental Management, now extended with mobile and AI applications, Texada gives equipment businesses the tools to work faster, smarter, and grow with confidence. Learn more at (

The Role

Texada is scaling its outbound pipeline engine, and we're hiring an SDR Manager to lead the team that fuels it. You'll lead a team of 3 SDRs targeting mid-market and enterprise heavy equipment dealers and rental companies across North America, partnering with Sales, Marketing, and Revenue Operations to turn demand into a qualified pipeline for our direct sales team.

This is a player-coach role. We need a doer who loves to build, test, re-test and iterate. You'll be in the metrics, the messaging, and the calls with your reps every week. As ARR grows, the team will grow with it.

We're building an AI-forward sales development function. Our current stack includes Gong for conversation intelligence, Gemini and Notebook LM for research and synthesis, HubSpot Breeze for CRM-native prospecting and lead workflows, and Rovo for knowledge surfacing across systems. We're looking for a manager who experiments with new tools, redesigns workflows around what AI can do, and helps redefine how a modern SDR team runs.

What Success Looks Like

In your first year, success means:

• Hitting a team target of ~75 SQLs per quarter at a 70% SAL conversion rate
• Generating $3M in qualified pipeline per quarter, materially contributing to total sales pipeline
• Improving SDR-to-AE handoff quality, measured by SAL acceptance and downstream opportunity progression
• Compressing time to first qualified SAL for new hires from 8 weeks to 4 weeks through modern onboarding, tooling, and certification
• Establishing reporting and forecasting the SVP Sales can rely on for weekly and quarterly planning

What You'll Own

Team Leadership & Development

• Manage day-to-day performance: activity, meeting quality, and pipeline contribution
• Coach SDRs on prospecting strategy, messaging, discovery, objection handling, and account prioritization, using conversation intelligence and call analysis
• Own hiring, onboarding, ramp, and ongoing enablement, including training, role-play, and certification
• Build career paths that retain top talent and develop the next generation of AEs, CSRs, and SDR leaders

Pipeline Generation & Sales Partnership

• Lead execution of outbound prospecting programs across mid-market and enterprise dealer and rental accounts
• Own inbound MQL qualification end-to-end: speed-to-lead SLA, MQL-to-SQL conversion, and tight feedback loops with Marketing on lead quality and routing
• Drive use of AI for account research, intent signal monitoring, persona insights, and personalized outreach at scale, without sacrificing quality or authenticity
• Partner with AEs and Sales leadership on territory strategy, account prioritization, and handoff quality
• Drive SQL-to-SAL conversion through SDR process discipline paired with tight feedback loops to AEs

Operations & Performance

• Own the SDR tech stack and continuously evaluate new tools that can lift team performance
• Partner with RevOps to integrate AI into prospecting, lead scoring, enrichment, and workflow automation
• Establish guardrails for responsible AI use in outbound, protecting brand, deliverability, and prospect experience
• Own performance reporting, dashboards, and recurring business reviews; surface insights on messaging, ICP fit, and conversion to inform GTM strategy

Compensation

Competitive base salary plus variable compensation tied to team SAL output and pipeline contribution. On-Target Earnings (OTE): $ $112,000–$121,667 CAD, comprised of a $67,200–$73,000 base salary with a 60/40 compensation split.

What We're Looking For

• 5+ years in B2B SaaS sales development or pipeline generation, including 2+ years directly managing SDRs
• Track record of hitting and exceeding pipeline and SQL/SAL targets in a high-growth SaaS environment
• Hands-on experience deploying AI tools in a sales development context: prospecting, research, outreach, call analysis, coaching, or workflow automation. You can point to specific tools and outcomes.
• Strong coaching instincts. You've turned average SDRs into top performers and can prove it.
• Comfort with metrics, forecasting, and using data to drive day-to-day decisions
• Curiosity and a builder's mindset. You experiment, measure, and redesign processes as new capabilities emerge.
• Experience selling or marketing to industrial market segments is a strong plus
• Excellent cross-functional collaboration skills, credible with Marketing, RevOps, and senior Sales leadership
• Authorized to work in Canada without restrictions

Our Core Values

• Purposeful, Passionate, and Proud: Making a difference for our industry, our customers, and each other.
• Innovators & Learners: We try new things. As long as we're learning, we're succeeding.
• Driven to Improve, Not to Be Perfect: “Most Improved” is our favorite award.
• Delivering our Long-term Vision Today: A long-term vision, brought to life now.
• PowerfulTogether: Different people, different cultures, stronger together.