VP of Organic Acquisition | Betty CA
$180k - $200k per yearFull-time
Betty
About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values:- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
About the role:
We’re looking for a strong Organic Acquisition leader who lives and breathes organic growth. You will own and scale our key organic acquisition channels, SEO, ASO, AIO, and Referral, driving sustainable user acquisition and revenue growth without relying on paid ads.
You will define the organic growth strategy, build and scale high-performing teams, and create systems that continuously improve acquisition efficiency, conversion, and long-term business impact. You’ll experiment, optimize, and move fast to uncover what works and scale it across channels.
Key Responsibilities:
- Own Organic Growth Strategy, Revenue & Efficiency - Define and lead the organic acquisition strategy across SEO, ASO, AIO, and Referral, with full accountability for revenue growth and CAC efficiency versus paid channels.
- Drive Organic Conversion & Funnel Performance - Optimize end-to-end performance across discovery, engagement, and conversion journeys to maximize high-quality organic acquisition.
- Scale Growth through Content, Video & Referral Systems - Build and scale content, video that drives brand discovery, education, and organic virality.
- Build Experimentation & Growth Systems - Develop a structured experimentation framework powered by data, automation, and AI to continuously improve growth performance.
- Lead Team, Execution & Cross-Functional Alignment - Build and scale the organic growth organization while partnering with Product, Marketing, Engineering, and Brand to execute company-wide growth initiatives.
What we're looking for:
- 8+ years in organic marketing and growth roles, with deep expertise in SEO, ASO, AIO, and referral systems
- Proven track record of scaling organic acquisition from early stage to major revenue-driving channel
- Strong understanding of organic funnels: discovery, engagement, conversion, and retention
- Experience in start-up or high-growth environments with fast experimentation cycles
- Strong analytical mindset with the ability to translate data into action and business impact
- Hands-on leader who can operate strategically and tactically when needed
- Proven ability to build and lead high-performing cross-functional teams
- Creative, fast-moving problem solver who thrives in an ambiguity and an ownership-driven environment
What we offer:
- Competitive salary
- Discretionary bonus
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
- Exclusive employee discounts and perks through Perkopolis
The salary range for this role is CAD 180,000 to CAD 200,000 per year, depending on experience, qualifications and location. Final compensation will be determined based on job related skills and business needs.
This is a backfill within our team.
Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process. Please advise our Talent Acquisition Specialist in advance should accommodation be required.
Vacancy posted 22 hours ago
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