Vice President, Brand, Sponsorship, AI Marketing and Marcomm Automation

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day. 

We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.  

Be part of the team that brings the right balance of consistency and creativity to one of the most recognized and valuable brands in Canada. There are many disciplines in this team, all focused on enhancing brand reputation and performance through market knowledge, advertising excellence, sponsorships, national events, sponsorships and digital media strategy and execution. You’ll work collaboratively with business units across the organization to ensure all customer facing activity is consistent with guiding principles of the Bell brand.  

At Bell, your talent and unique abilities will be developed and challenged, creating customer experiences that set us apart in digital connections and next generation services.  

Summary

The Bell Brand and Marketing Communications team is at the forefront of driving Bell’s market leadership. Reporting to the Chief Brand Officer, the Vice President, Brand, Sponsorship, AI Marketing and Marcomm Automation will lead Bell’s transition to an AI-first marketing organization.

This executive will act as both a strategic leader and brand practitioner, ensuring Bell’s brand promise— Connection is Everything —is consistently and meaningfully delivered across every customer interactions and will harness emerging AI, automation, and advanced marketing technologies to transform how we plan, create, and execute marketing, driving both operational efficiency and breakthrough creative that strengthens brand equity.

Job Duties / Accountabilities

Brand Leadership & Practitioner Mindset

• Act as both steward and practitioner of the Bell brand and Bell’s brand promise—Connection is Everything - ensuring it is expressed consistently and meaningfully across all marketing and customer experiences and activations.
• Embed brand principles into AI systems, workflows, and decision-making, ensuring consistent, high-quality brand expression at scale.

Strategic Marketing & Communications Leadership

• Develop and execute comprehensive, integrated marketing and communications strategies aligned to enterprise priorities, growth objectives, and Bell’s brand promise.
• Champion the Bell brand vision and value proposition, ensuring clear and compelling differentiation across consumer and business segments.
• Lead integrated, multi-channel campaigns across digital, social, content, and experiential, leveraging AI to maximize precision, reach, engagement, and ROI.
• Partner cross-functionally with teams to shape and execute go-to-market strategies for platform launches and bundled offerings.
• Lead a best-in-class team to manage and leverage a robust sponsorship portfolio, including the Canadian Olympic Committee, Canadian Paralympic Committee, Toronto Raptors, Montreal Canadiens, F1 Canadian Grand Prix, Osheaga and Festival d’ete Quebec. This team also plans and executes large employee, partner and customer hosting events.
• Ensure all strategies and campaigns are insight-driven, brand-forward, and connection-led, delivering both commercial impact and meaningful customer engagement.

AI-Enabled Marketing Transformation

• Champion the end-to-end integration of AI agents and automation technologies to compress timelines from brief development through to execution and deployment.
• Redefine the marketing operating model, enabling teams to focus on high-value strategic and creative work, while AI scales execution.
• Partner with MarTech and Data teams to embed AI across the full marketing lifecycle, ensuring seamless and scalable execution.

Media, Performance & Commercial Impact

• Lead a high-performing team of media strategists and digital activation experts supporting multiple business units.
• Implement AI-driven measurement frameworks that directly tie marketing efforts to brand health, customer engagement, and business outcomes.
• Eliminate low-value reporting, focusing on insight-driven performance management and actionable outcomes.

Operational Excellence & Productivity

• Identify, quantify, and realize significant productivity gains by automating high-volume tasks and optimizing resource allocation.
• Oversee and optimize large-scale marketing budgets, ensuring disciplined investment decisions that maximize both brand equity and commercial returns.

Leadership & Enterprise Collaboration

• Lead, develop, and inspire a high-performing team, fostering a culture of innovation, experimentation, and continuous learning.
• Partner closely with internal stakeholders and external agencies to ensure alignment to enterprise strategy and a consistent brand narrative.
• Lead enterprise-wide transformation initiatives, driving adoption, capability building, and sustained change across marketing and brand functions

Essential Qualifications / Competencies

• 15+ years of progressive senior leadership experience in Marketing, MarTech, AdTech, Brand Leadership, or Digital Transformation at an enterprise level.
• Proven track record of integrating brand strategy with modern marketing technologies, ensuring consistency and impact across complex, multi-channel environments.
• Expertise in integrated marketing communications, including campaign strategy, media planning, digital marketing, and brand positioning
• Demonstrated ability to deliver measurable business outcomes through creative marketing strategies and data-driven insights.
• Exceptional executive communication and stakeholder management skills.
• Significant experience managing and optimizing multi-million-dollar marketing, creative, and media budgets.
• Bachelor’s degree in Marketing, Communications, Business, or relevant field required; Master’s degree or MBA preferred.
• Fluency in English and French (spoken and written) is a strong asset
• Deep expertise in AI, Generative AI, and automation technologies, with demonstrated success deploying these capabilities within marketing ecosystems.
• Strong understanding of the full marketing lifecycle: strategy, briefing, creative development, media planning/buying, deployment, and analytics.

Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management

Job Status: Regular - Full Time

Job Location: Canada : Ontario : Toronto || Canada : Ontario : Mississauga 

Work Arrangement: Hybrid

Application Deadline: 06/16/2026

For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 4 days a week.  Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners. 

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or  View email address on jobs.bce.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

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