Product Manager

About Phoenix

Founded in 2019, Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian, wherever they are. Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers.

If you thrive where big ideas turn into real impact, you'll fit right in here. We're a team of creative problem-solvers who move deliberately and collaborate in person, because we think the best work happens that way. At Phoenix, you'll find autonomy over your work, people who care about each other's success, and a mission that's making healthcare better for Canadians.

About the Role

We are seeking an Product Manager to help build a best-in-class consumer-grade digital experience. This role will contribute to strategy, roadmap development, and execution across Phoenix & Raven’s core patient experiences and care flows.

You will work within an experienced product team and contribute directly to patient-facing experiences across web and mobile. Success in this role means bringing structure and momentum to active workstreams, so that teams you support can operate at their highest leverage. You’re the kind of PM who asks sharp questions, documents clearly, and ships with care.

What you’ll do to support the company mission

• Own product workstreams end-to-end - discovery, delivery, and post-launch iteration

• Write clear, well-scoped briefs that give engineering and design the context to execute confidently

• Coordinate across engineering, clinical and pharmacy ops, CX, and marketing to move initiatives forward without bottlenecks

• Translate patient and business needs into defined product opportunities that improve activation, retention, and LTV

• Use Shape Up methodologies to shape projects, define appetite, identify risks, and maintain execution momentum

• Apply first-principles thinking and JTBD frameworks to understand patient motivations and translate insights into product decisions

• Help drive roadmap planning by surfacing dependencies, tradeoffs, and pragmatic sequencing

• Support and evolve back-office tooling across patient operations, fulfillment, support, billing, and clinical administration

• Maintain strong documentation so decisions, requirements, and process knowledge stay accessible

• Partner with engineering to balance growth with platform stability, data integrity, and patient safety

• Identify opportunities for AI-assisted automation across product workflows, internal tooling, and support operations

What will help you succeed in the role

• 3–5 years in Product Management, shipping meaningful workstreams from concept to production

• Strong systems thinking - workflows, edge cases, operational impact, and scalability come naturally to you

• Experience with operationally complex products: admin tooling, back-office systems,cross-functional process coordination

• Comfort creating clarity in ambiguous, fast-moving environments - you don't wait for structure to be handed to you

• Clear written communication - briefs, specs, and decisions that are concise and actionable

• Familiarity with Shape Up, JTBD, or similarly pragmatic frameworks a plus

• Genuine curiosity - you actively experiment with AI tools (Claude, ChatGPT, Cursor, etc.) and have a visible track record of side projects, prototypes, or self-initiated builds

• Empathy for patients and users - you think seriously about the people using the product, their anxieties, motivations, and what's actually at stake for them

• Ability to navigate technical tradeoffs and collaborate effectively with engineers on scope and sequencing

• Data fluency - you define success metrics, evaluate outcomes, and let data inform prioritization

• Commercial awareness - you connect product decisions to activation, retention, and business performance

• Low ego, high ownership

• Background in healthcare, fintech, logistics, or other trust-sensitive, operationally intensive environments is a strong asset

Why Work at Phoenix?

• A Rewarding Mission: Through our asynchronous care model, Phoenix is reimagining patient-centric care for Canadians across the country by making diagnoses and treatment delivery faster, more accessible, and completely discreet.

• Impact & Autonomy: You’ll work directly with passionate, experienced leaders who’ve seen the ups and downs of building a business and genuinely care about your growth. You won’t just execute — you’ll help shape the future of Phoenix and Raven.

• Collaborative In-Office Culture: Based in the heart of downtown Toronto, our HQ team comes together on-site five days a week to build fast and push what’s possible. We love the fast feedback loops, spontaneous brainstorms, and actually knowing the people we work with. Bonus points if you’re into the occasional foosball tournament or have strong opinions about the best lunch spot in the neighbourhood.

• Competitive Pay, Real Benefits: Our compensation bands are backed by real market data, so offers are competitive and fair. Our benefits package includes standard healthcare coverage, a remote-first holiday season, and holistic wellbeing support — such as a wellbeing allowance and flexible additional time off to care for loved ones, support mental health, observe meaningful religious and cultural holidays, or when life just happens.

Thank you for your interest in joining the Phoenix team! While we are lucky to attract a high level of interest in each of our roles, only candidates selected for an interview will be contacted.

Phoenix is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.

Phoenix uses artificial intelligence (AI) to help review applications and screen resumes during the early stages of our hiring process. These tools assist our recruitment team, and all final hiring decisions are made by real people — not by automated systems.
Phoenix will only contact applicants using a @phoenix.ca email address or a verified LinkedIn account. We encourage applicants to be vigilant in responding to inquiries from unverified sources.