Senior Product Manager

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit .

LOCATION:  APPLY is hybrid/remote friendly. The preferred candidate should be based in Canada, working in hours that align to ET (Eastern Timezone) or PT (Pacific Timezone).

THE ROLE:

Are you motivated by envisioning big ideas and turning them into solutions that deliver on business and customer value? Do you have analytical superpowers? Does the idea of collaborating with a top-notch multidisciplinary UX, design & technology team to build digital products excite you? Then the Senior Product Consultant position at Apply Digital is perfect for your next career move. 

We are looking for an experienced Senior Product Consultant to join our team, and organize digital product development for our clients, and ensure high ROI. The Senior Product Consultant role sits within the Product Management team at Apply Digital, and is the backbone of all project executions. You own the product vision, requirements management, and operational integrity of the products. Your duties will include generating purposeful ideas, strategy and vision creation, and following through with end-to-end product definition and development. Depending on the engagement, you will also be responsible for ongoing management, operation, and optimization of the product.

RESPONSIBILITIES

• 
  

  Demonstrate experience-centric judgement to ensure the product outcome works well, exceeds client expectations and works intuitively for the consumer.



• 
  

  Build and champion product strategies and vision throughout client engagements, as well as brief and inspire internal team members to deliver on that vision.



• 
  

  Retrieve and analyze feedback from customers, stakeholders, other teams, and various research methods, workshop facilitation methodologies to shape requirements, features and end products.



• 
  

  Prepare, review and present product requirements of all types (client, business, user experience, design, technical, non-functional). Be meticulous in ensuring requirements are understood, documented, kept up-to-date, conflicts resolved, and finally communicated in a timely fashion to team members and client stakeholders.



• 
  

  Create and maintain product plans and roadmaps with the buy-in of executive stakeholders, evolving them with documented traceability.



• 
  

  Draft, revise and iterate specification documents for consumption by agentic delivery teams, both LLMs and humans.



• 
  

  Orchestrated product delivery cadence to ensure features show alignment with key stakeholder priorities



• 
  

  Organize product releases and priorities properly, ensuring compliance with business value expectations.



• 
  

  Identify opportunities to measure product value, utilization and error cases in order to document and demonstrate success. Understand and help define analytics patterns to ensure product usage is observable.



• 
  

  Continuously prepare recommendations to expand product base and vision - based on data and research-driven insight.



• 
  

  Building and maintaining strong relationships with the client along with third party vendors

REQUIREMENTS

• 
  

  You are a creative leader, a team player, and a problem solver.



• 
  

  You demonstrate human-centric judgement when product artifacts using AI to maintain product integrity, security and functionality.



• 
  

  It’s easy for you to break down complex problems into logical, digestible steps



• 
  

  Ambiguity doesn’t scare you, and you thrive on turning ambiguity and conflicting information into clarity in a fast-changing environment.



• 
  

  You are not afraid to roll up your sleeves and “get it done.” Learning new skills and facing problems doesn’t scare you, it inspires you. 



• 
  

  You are an effective communicator and facilitator, and are able to successfully manage expectations. 



• 
  

  You are experienced with stakeholder relationship management and know how to read and engage a room.



• 
  

  You are professional, confident, and able to understand which ideas will and which won’t work.



• 
  

  You are fluent in technical and non technical communication. You have collaborated in multidisciplinary teams and are able to convey technical concepts to non-technical people.



• 
  

  Comfortable working with small teams and working nimbly



• 
  

  You are experienced with backlog management, sprint planning, and roadmapping exercises, and you are able to generate spaces and workshops to define approaches and align solutions.



• 
  

  You have an excellent understanding of accessibility requirements, with demonstrated experience performing and reviewing product accessibility against standards e.g. WCAG.



• 
  

  You have proven yourself in a consultation role, through Agency, Consultancy, or other Professional Services Firm. You have strong proficiency in stakeholder management.



• 
  

  You have a portfolio of digital products that you have shipped, managed and operated, and are proud to share how it delivered value to end users.



• 
  

  You are comfortable with using GenAI tools to support your work output, and enthusiastic about sharing new ways of working with colleagues.



• 
  

  Experience building agent based products, defining evaluation criteria and working with Google ADK a plus.



• 
  

  You have done it before, with a minimum of 7 years of experience in a Product Management or similar position.

LIFE AT APPLY

People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:

Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.

An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.

Generous vacation policy: Work-life balance is key to our team’s success, so we offer flexible personal time off (PTO); allowing ample time away from work to promote overall well-being.

Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.

APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs. Learn more in our Diversity, Equity, and Inclusion (DEI) section. For recruitment accommodations, please email [email protected] .

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.