Assistant Manager, Innovation & Brand Experience

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role Imagine helping create the next ice cream flavor consumers can't wait to try, launching campaigns that show up in feeds and conversations across the country, and shaping the future of some of the most beloved brands in the freezer aisle. That's exactly what you'll do in this role. As Assistant Manager, Innovation & Brand Experience, you'll join a team that is transforming Canada's ice cream category through bold innovation, culturally relevant marketing, and consumer‑led thinking. Working across brands including Magnum, Breyers, Talenti, and Popsicle, you'll have the opportunity to influence everything from new product development and portfolio strategy to advertising and in‑market execution. This is more than a marketing role. It's an opportunity to gain end‑to‑end business exposure, develop your commercial and strategic capabilities, and build experiences that impact millions of consumers. If you're curious, entrepreneurial, social‑first in your thinking, and energized by turning insights into action, you'll find endless opportunities to grow, learn, and make your mark in one of the most exciting categories in consumer goods.

What you’ll be responsible for

• Bringing new ideas to life by helping develop and launch innovative products that delight consumers and drive category growth.
• Shaping the future of our ice cream portfolio by identifying trends, uncovering opportunities, and helping deliver the next wave of innovation.
• Partnering with cross-functional teams including R&D, Customer Strategy & Planning, and Sales to turn opportunities into successful business results.
• Developing recommendations and strategies through deep analysis of consumer behavior, category trends, competitive activity, and business performance.
• Supporting engaging, social‑first marketing campaigns that strengthen our brands and connect with consumers in meaningful ways.
• Managing marketing investments and budgets to ensure resources are optimized for maximum impact and return.
• Collaborating with agency partners and marketing experts to create compelling communications that drive brand growth.
• Building strong relationships across the North American Ice Cream organization to deliver ambitious projects and unlock new opportunities.

We’re looking for someone who

• Has experience in marketing, business, brand management, or a related commercial field and can confidently operate in a fast‑paced consumer‑focused environment.
• Brings strong skills in analytical thinking, project management, storytelling, and cross‑functional collaboration.
• Is naturally curious about consumers, trends, culture, and emerging opportunities, always looking for ways to challenge the status quo.
• Combines creativity with commercial acumen and enjoys translating insights into actions that deliver business results.
• Thinks end‑to‑end and takes ownership for outcomes, treating the business as if it were their own.
• Is comfortable working with ambiguity, embracing change, and finding solutions in a dynamic environment.
• Builds strong relationships and collaborates effectively across teams, functions, and geographies.
• Values curiosity, accountability, growth, and low‑ego ways of working.

What you’ll get

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market‑competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities
• Hands‑on experience managing iconic brands that consumers know and love
• Exposure to innovation, advertising, category strategy, and commercial decision‑making across the business
• Opportunities to work with senior leaders, cross‑functional experts, and North American teams
• The chance to help shape the future of Canada’s ice cream category while accelerating your marketing career
• Specific benefits vary by location

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed – both for the business and for themselves. People who act like an owner and drive our business end‑to‑end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy – and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward. Roles with real accountability and visible impact Free to move fast, experiment and challenge how things are done Continuous learning and development as the business grows Reward linked to performance and contribution. Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.