Marketing Executive

• Work closely with the Sales team and wider TECHNIA technical teams to create, manage and optimise marketing campaigns within defined industries including Life Sciences, Transport, and Aerospace.
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• Work with the Sales team to develop ABM campaigns with the aim of expanding our reach into key customers, utilising a variety of channels including LinkedIn, email automation, and virtual events/webinars.
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• Work with the Marketing Manager and external agencies to support SEO, SEM and PPC strategies for each defined business area.
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• Support with the relationship and management of external marketing agencies.
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• Work closely with our software vendor, Dassault Systèmes on co -marketing activity including ensuring all reporting is in place.
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• Conduct and suggest ways to acquire industry and market analysis to identify new target markets or prospects.
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• Work with our Global marketing team where necessary to ensure alignment across the TECHNIA brand, Global campaigns and events, and Global PR.
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• Keep all marketing collateral up to date with regards to branding and accuracy of content, including webpages and offline collateral.
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• Support the Global Marketing team with the execution of annual global virtual and hybrid events.
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General responsibilities: <\/b>
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• Any other tasks that are reasonably assigned to you by your line manager, including development activities, which are within your capability and grade
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• Follow all company procedures and policies
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Requirements <\/h3>

Behaviors: <\/b>
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• Continuous
  learning and improvement <\/span>
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• Demonstrate
  principles of teamwork <\/span>
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• Personal
  accountability and commitment <\/span>
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  • Go Explore <\/span>
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  • Work Together <\/span>
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  • Build Trust <\/span><\/span>
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  • Keep Learning <\/span>
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    Education qualifications:
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    • University or college degree in marketing or related field
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    • 4+ years of marketing -related experience <\/span>
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      Skills, knowlegde and abilities: <\/b><\/span>
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      • Excellent project management skills, ability to prioritise and organise workloads independently.
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      • Happy to take initiative and develop own ideas when required.
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      • Proven experience within a B2B marketing environment with a focus on lead generation.
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      • Experience using marketing automation (ideally HubSpot or Zoho Marketing Automation) and content to create multi -channel campaigns to drive traffic, lead generation and conversions.
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      • Experience using CMS (ideally WordPress), CRM (ideally Salesforce or Zoho CRM) and analytical tools such as Google Analytics.
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      • Experience in utilising social media channels for brand awareness and lead generation.
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      • Understanding of the engineering processes of both companies is an asset
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      • Understanding of the Dassault Systèmes product offer an asset
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      • Proficient in MS Office and Adobe Creative Suite an asset
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      • Knowledge of Zoho Marketing tools and Hubspot an asset
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      • Able to travel Canada and USA
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        Personal attributes: <\/b>
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        • Bilingual, Québecois French & English
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        • Excellent communication and presentation skills in both French & English
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        • Excellent learning skills
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        • Organization and leadership skills
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        • Resourceful, autonomous and self -motivated <\/span>
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          Benefits <\/h3>

          • Flexible Schedule – Associate to the office in Laval, QC – Hybrid Office/Work from home
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          • Occasional travel in Canada and USA
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          • Insurance plan including dental and medical
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          • Additional week of vacation between Christmas and New Year
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