GTM Campaign Manager

Procurify is the agentic procurement platform that helps mid-market organizations get complete control over their spend. We're trusted by hundreds of companies around the world, across industries like biotechnology, education, health care, manufacturing, and software, to manage over $100B in spend. We're looking for a driven, systems-minded, and execution-focused GTM Campaign Manager to join us on our journey. ABOUT THE ROLE As a GTM Campaign Manager, you will architect and operate the campaign systems that convert pipeline strategy into pipeline reality. Working directly under GTM Engineering, you'll build, launch, and continuously optimize the campaigns and targeted lists that feed our go-to-market teams — across every source of pipeline: inbound, outbound, tier/segment, and expansion (cross-sell/upsell). Think of this role as a regulator's right hand. Procurify's pipeline comes from multiple, interdependent sources, and the business's #1 constraint is total pipeline coverage against our revenue targets. Rather than owning any single channel in isolation, you'll help balance effort dynamically across all of them — surging outbound when inbound softens, activating expansion campaigns against the install base, and calibrating targeting by segment so we maximize total pipeline, not just one number. We're looking for someone who thinks from first principles — questioning why a campaign, list, or process exists, breaking it down to its fundamentals, and rebuilding it in ways that are simpler, faster, and more scalable. This is not a role for someone who runs one-off campaigns and moves on. We want a systems thinker who sees how targeting, data, messaging, and channels connect — and who designs campaign engines that compound in value over time rather than resetting from zero every quarter. The best campaign is often the one you can systematize and automate away.

This role also sits at the intersection of campaign execution and our evolution as an AI-enhanced platform. You'll champion how AI and automation can eliminate manual list-building, generate and personalize outreach at scale, surface which segments and plays are converting, and free human effort for the highest-leverage pipeline. If you see systems where others see silos, and you believe the best process is one you can automate, you'll thrive here. We're also looking for someone relentless about the "last mile. " Strategy without clean execution and closed-loop communication is worthless — the difference between a booked meeting and a lead sitting untouched. You'll own that last mile as a system: build the list, launch the campaign, hand it off cleanly, communicate it clearly, and measure what actually happened — then feed those learnings back into the engine. This is not a systems-administration role (that's RevOps), a people-management role (that's BDR leadership), or a strategy-and-budget role (that's Demand Gen leadership). This is the connective tissue that all of those functions rely on but none of them owns: turning targeting, positioning, systems, and AI into campaigns that drive real pipeline. WHAT YOU'LL BE WORKING ON: CAMPAIGN SYSTEMS ACROSS ALL PIPELINE SOURCES - Design and operate repeatable, scalable campaign systems — not one-offs — that generate pipeline across inbound, outbound, tier/segment, and expansion. - Build and deliver targeted, ICP-aligned lead lists to BDRs proactively and on a repeatable cadence — increasingly automated and AI-generated — as the single most reliable driver of booked meetings. - Design, launch, and optimize outbound campaigns end-to-end for both new-business and expansion pipeline, using automation and AI to scale personalization and volume without sacrificing quality. - Support inbound performance by iterating and building on systems that improve MQL→SQL conversion.