Marketing Manager
daniels-sharpsmart
Role Overview:
The Marketing Manager, Canada is responsible for translating global marketing strategy into locally relevant, revenue-driving execution across Daniels Health’s Canadian business and brands.
This is a commercial, downstream marketing role focused on:
• Driving pipeline through targeted campaigns
• Developing high-impact sales enablement tools
• Owning the Canada content and messaging ecosystem
The role acts as the primary link between sales and marketing in Canada, ensuring that messaging, content, and campaigns reflect real customer needs, support active opportunities, and contribute directly to revenue outcomes.
Key Responsibilities
Commercial Content & Campaign Execution
• Own and manage the Canada commercial content calendar (email, social, blogs, campaigns)
• Translate global positioning into localized, customer-relevant messaging
• Develop and deploy campaigns aligned to key personas and verticals
• Partner with global content and digital teams to execute efficiently and at scale
Sales Enablement & Deal Support
• Develop sales tools (presentations, one-pagers, case studies, templates)
• Partner closely with sales to support active opportunities and strategic accounts
• Contribute to RFP and proposal messaging, ensuring clear, compelling narratives
• Build repeatable templates and frameworks that improve consistency and speed
Sales & Pipeline Reporting
• Leverage Salesforce pipeline data to identify gaps, trends, and growth opportunities, translating insights into proactive content and campaign strategies that drive new business, customer retention, and account expansion across Canada.
• Partner with sales and digital marketing to connect pipeline performance with campaign execution, optimizing marketing-generated revenue across email, SEO, paid media, and other demand channels.
• Establish and reinforce clear processes for lead management, pipeline visibility, and sales enablement, ensuring marketing efforts are directly aligned to revenue outcomes and conversion efficiency.
Digital Campaign Alignment
• Partner with digital marketing team to ensure alignment on targeting strategy, messaging and campaign priorities
• Ensure digital programs reflect real customer pain points and commercial priorities
Brand StewardshipMarket and Customer Insight Translation
• Act as the Canada brand expert across healthcare waste division ensuring consistency in messaging, tone and market positioning
• Gather and synthesize voice of sales, customer feedback and market dynamics specific to Canada
• Continuously refine: Brand messaging, content priorities and campaign focus to align with business priorities and customer needs
Qualifications & Experience
• 4–8+ years of experience in B2B or healthcare marketing
• Proven experience in: Sales enablement and commercial content development. Campaign execution tied to revenue outcomes. Cross-functional collaboration with sales teams
• Strong ability to translate strategy into execution
• Excellent written and verbal communication skills
• Up to 25% travel
• Experience working in matrixed or multi-market organizations preferred
Core Competencies
• Commercial mindset – understands pipeline, not just marketing activity
• Execution ownership – able to operate independently and deliver at pace
• Sales alignment – builds credibility and trust with sales teams
• Structured thinking – creates repeatable tools, templates, and processes
• Adaptability – comfortable working within a high growth environment with evolving priorities
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