Head Of Marketing Solutions Business Development

Lead Marketing Solutions growth for TransUnion Canada through audience strategy, measurement expertise, and Marketing Mix Modeling from a remote Canadian position.As Head of Business Development, you will serve as TransUnion’s subject matter expert for audience, identity, activation, measurement, and MMM solutions. Partner with sales teams to develop existing relationships and new opportunities across Canada. Guide client conversations from discovery through solution positioning, negotiation, close, and hand-off.Key Responsibilities:
Lead client discovery and solution positioning conversations independentlyGrow relationships and develop new Marketing Solutions opportunitiesTranslate marketing challenges into use cases and business casesGuide presentations, objection handling, negotiation, close, and hand-offShare market, customer, and competitor insights with stakeholdersRequirements:
10+ years selling data-driven Marketing SolutionsTrack record closing opportunities with senior client stakeholdersExpertise in audiences, identity, targeting, activation, measurement, and MMMEstablished marketing, media, and agency ecosystem networkWillingness to travel as neededBring executive communication, enterprise negotiation, and marketing analytics expertise to grow TransUnion’s Canadian Marketing Solutions business.
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