Customer Marketing & Advocacy Manager

The Customer Marketing and Advocacy team builds programs that put customers at the center of Asana’s go-to-market by cultivating strategic relationships that drive insights, engagement, and product innovation. We’re looking for a Customer Marketing & Advocacy Manager to join our team in Chicago or Vancouver to own our core advisory programs: Customer Advisory Boards (CAB), the Customer Product Council, and Lighthouse, our early‑adopter validation program. In this highly visible role, you will partner daily with Product, Product Marketing, Sales, and Customer Success to translate customer feedback and successes into measurable go-to-market impact and pipeline growth.
This role is based in our Vancouver office with an office‑centric hybrid schedule. The standard in‑office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you’re interviewing for this role, your recruiter will share more about the in‑office requirements.
What you’ll achieve
Lead the global executive Customer Advisory Board (CAB) program across AMER and EMEA as a year‑round value exchange, owning recruitment, membership growth, agenda design, and event experiences.
Own the Lighthouse early adopter program in close partnership with UXR, Product, and Product Marketing, driving customer selection, narrative inputs, participant experience, and customer‑approved proof points for Tier 1 launches.
Partner on the Product Council customer feedback forum by advising on participant experience, engaging advocates, and connecting member insights to wider advocacy opportunities.
Establish governance, sequencing, and measurement across all advisory programs, building feedback reporting loops to show how customer input shapes product and go‑to‑market strategies.
Partner with Marketing, Sales, and Customer Success to identify strategic customer stories and translate them into multi‑format assets, including case studies, customer films, speaker engagements, and media opportunities.
Activate customer advocates across campaigns and product launches, matching the right customer voice to the right moment to support core marketing narratives.
About You
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision‑making.
Substantial experience in B2B marketing, customer advocacy, or product marketing within an enterprise SaaS environment, including hands‑on customer‑facing experience.
Proven track record creating, managing, and measuring customer advisory boards, product councils, or early‑adopter beta programs.
Strong program management skills with experience executing complex, multi‑stakeholder programs and initiatives independently.
Collaborative leadership and cross‑functional influence, with demonstrated success building trust across Product, UX Research, PMM, Sales, and executive stakeholders.
Strong customer relationship skills, with the ability to navigate executive‑level conversations and champion a customer‑first approach.
Skilled storyteller with experience translating customer feedback and qualitative input into compelling narratives that drive business outcomes.
Willingness and ability to travel as needed for in‑person customer events and marketing initiatives.
At Asana, we’re committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you’re interested in this role and don’t meet every listed requirement, we still encourage you to apply.
What we’ll offerOur comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we’re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $130,000 - $150,000 CAD. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you’re interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long‑term savings or retirement plans
In‑office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you’re interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
About UsAsana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office‑centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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