Digital Analyst

VERB is a digital marketing and technology agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands - and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office - or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sound good? Great, here’s who we’re looking for…

As a Digital Analyst you will support website and digital marketing measurement, reporting, and analysis for clients. You will help manage analytics tracking, develop dashboards, and analyze performance to provide insights that inform client strategy and improve results. As our ideal candidate you are naturally curious, detail-oriented, comfortable working with data, and interested in developing both technical analytics skills and strong business understanding.

What You Will Do

• Measurement & Tracking: Support the setup and ongoing management of website and campaign tracking across digital marketing initiatives and website development projects.
• Analytics Implementation: Work with technical analytics resources and development teams to ensure tracking requirements are implemented consistently and accurately.
• Dashboard & Reporting: Build and maintain standardized dashboards and reports that clearly communicate website, campaign, and marketing performance.
• Performance Analysis: Analyze website behaviour, marketing channels, conversion performance, and customer journeys to identify trends, opportunities, and areas for improvement.
• Business Insights: Move beyond reporting metrics by investigating performance changes, identifying potential drivers, and developing actionable recommendations.
• Cross-Functional Collaboration: Partner with Paid Media, SEO/GEO, CRM, UX, development, and other teams to provide relevant reporting and performance insights.
• Data Quality & QA: Validate reports and dashboards against multiple data sources, investigate discrepancies, and troubleshoot data-quality issues.
• Client Communication: Present findings in a clear and meaningful way to help clients understand performance and make informed business and marketing decisions.
• Performance Monitoring: Monitor analytics alerts and unusual performance changes, investigate potential causes, and recommend or escalate appropriate actions.

Requirements

• 1–2 years of experience in digital analytics, marketing analytics, business intelligence, or a related field.
• Post-secondary education in Marketing, Business, Economics, Mathematics, Statistics, Analytics, or a related discipline; equivalent practical experience will also be considered.
• Experience with Google Analytics and/or Adobe Analytics, including segmentation, reporting, and performance analysis.
• Experience building dashboards using Data Studio, Tableau, or another BI/reporting platform.including formulas, pivot tables, data manipulation, charts, and reporting.
• Working knowledge of SQL for querying, manipulating, and analyzing data.
• Familiarity with Python for data analysis, automation, or data processing is considered an asset.
• Strong analytical and problem-solving skills, with the ability to investigate data and identify meaningful trends.
• Strong attention to detail and a commitment to data accuracy.
• Ability to translate data into clear business insights and practical recommendations.
• General understanding of digital marketing, including Paid Media/Google Ads, SEO/GEO, email/CRM, social media, website performance, and conversion optimization.
• Strong communication skills and the ability to explain analytical findings to both technical and non-technical audiences.

Benefits

Our benefits are anything but basic! Vacation time is available starting on day one plus we offer an extra paid week off during our annual holiday closure between Christmas and New Years! We provide an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

• Premium co-share option for Group Health Insurance (medical, dental, vision)
• $1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Hybrid work arrangements (3 days in office per week for local employees)
• Remote opportunities available for other locations.
• Career Advancement
• Professional and Personal Development opportunities
• Internal recognition programs
• Recreational sports teams and social event
• Transit and fitness discounts\

This posting is for an existing vacancy.

Please note, we use automated tools, including the AI-enabled technology available with our ATS system Workable, to support certain aspects of our recruitment process, such as organizing applications and identifying potential matches based on role related criteria. These tools are used to assist with administrative and screening activities  only . All hiring decisions including shortlisting, interview selection, and final decisions are reviewed and made by a human.

We encourage candidates to apply authentically and not rely solely on AI-generated responses, particularly during interviews or assessments. Only candidates selected to move forward will be contacted for a prescreen call.