Media Specialist

ROLE: MEDIA SPECIALIST

TEAM: MEDIA  

LOCATION: TORONTO (HYBRID) 

COMPANY OVERVIEW  

Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer's online and offline experiences through data, media, and the memorable moments that drive brand transactions.

ROLE OVERVIEW  

The Media Specialist will work across an exciting mix of US clients in the CPG, Retail & Gym/Fitness space providing day to day support to the wider media team, with a focus on implementation and reporting. You will need to be highly proficient in media implementation, reporting and analysis. This includes a strong understanding of Social Media platforms, Google Analytics and Google Ad Words. You will need to develop strong trust-based relationships with both the client and agency team members.  

CORE RESPONSIBILITIES  

• Work directly with the Media Supervisor to heavily support implementation, optimization & reporting for all key clients  


• Work directly with the Media Supervisor to assist with overall client planning & day to day client requests  


• Work directly with all media vendors to book, implement and report on campaigns  


• With direction from the Media Supervisor support the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief


• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution to implement meaningful optimizations  


• Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current


• Ensure that all media plans adhere to the agency's values, philosophies, and processes


• Contribute your own ideas and opinions on your client’s business, how we work, and the industry we’re in; establish a presence in the agency; have a voice in meetings  


• Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required


• Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and KPIs


• Influence decision making by encouraging appropriate strategies and benefits of offerings to clients


• Participate in additional agency/team projects as required  


• Work collaboratively with all departments at SALT, ensuring digital media requirements are understood and help the teams to provide the assets as needed

EXPERIENCE & SKILLS  

• Minimum 2 years working at a media agency, in a digital focused role  


• Bachelor's degree or Diploma in Marketing, Communication or Advertising required  


• Prior hands-on experience in Google Analytics, Paid Social business manager accounts & Google Ad accounts (essential) 


• Excellent communication skills (both written and verbal)


• Strong attention to detail  


• Prior hands on experience with Google Data Studio an asset but not required  


• Google Certifications (essential) 


• Hands on management - planning, implementing, optimising & reporting for Fortune 100 brands  


• Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form  


• Experienced in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video  


• Experience with e-commerce platforms such as Shopify is an asset  


• Demonstrated creative and innovative thinker, who doesn’t mind rolling up there sleeves and getting the job done  

SALT’S VALUES  

• Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.     


• Do What's Right:  We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.    


• Earn It:  We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive.  


• Make things Better:  We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do.  


• Seek Different Perspectives:  We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.  
   

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.