Regional Marketing Manager

If you are looking to grow your career with anorganization driven by excellence, integrity, and innovation, Dilawri offers anenvironment where people are supported and empowered to succeed.Founded in 1985, Dilawri is Canada’s largestautomotive group and one of Canada’s Best Managed Companies. Dilawri operatesover 80 franchised dealerships, representing more than 35 of the world’s mostrespected automotive brands across British Columbia, Alberta, Saskatchewan,Ontario, Quebec, and Washington, DC.With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuouslearning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation,and Giving Back guide how we work, how we lead, and how we serve our customersand communities. Through the Dilawri Foundation, we are also committed tomaking a meaningful impact in the communities we serve.Discover how you can build your career withDilawri.Position Overview
Reporting directly to the VP of Operations, theRegional Marketing Manager leads the planning, management and execution of marketing initiatives that drive sales and customer retention across Sales,Service and Parts for Dilawri franchised dealerships in Ontario. The rolemanages direct reports across marketing and the sales Business DevelopmentCentre (BDC), working closely with regional and dealership leadership todeliver on business priorities.
This role is primarily based at our RegionalHead Office, located at 5500 Dixie Road in Mississauga, with travel todealerships as required.The Regional Marketing Manager oversees annualmarketing plans, integrated campaigns, social media, private sales events,experiential marketing and sponsorship initiatives. The role connects marketingactivity with sales BDC follow-up to generate appointments, improve leadconversion and support dealership sales. Success requires strong peopleleadership, strategic thinking, attention to detail and a collaborative,solution-oriented approach, while maintaining Dilawri and OEM brand compliance.Primary Duties and Responsibilities
Serveas the day-to-day marketing contact for Ontario dealerships, working withGeneral Managers to develop annual plans and campaign calendars, alignmonthly vehicle priorities and promotions, and provide ongoing regionaland dealership support.Manageintegrated campaigns from briefing and creative development throughapprovals, launch and performance review across digital, email, social andtraditional channels, supporting sales, service and customer retentionobjectives.Overseepaid search, paid social, display, traditional and multicultural media,working with agencies to align investment with dealership priorities,manage SEO and maintain accurate online business profiles.Managemarketing budgets, invoices and OEM co-op programs.Conductmonthly advertising performance reviews with agencies and dealershipleadership, using website analytics, lead generation, conversion andreturn on investment data to improve campaigns and optimize mediainvestment.Managedealership social media strategy, content calendars, creation, publishing,community management and reporting in line with Dilawri and OEM standards.Planand execute private sales events, customer events and sponsorshipactivations, coordinating audience selection, invitations, dealershipreadiness and follow-up with sales and BDC teams.Lead,coach and develop marketing and sales BDC direct reports, establishingclear responsibilities, priorities and performance expectations, withregular feedback and development support.Overseesales BDC lead management, including timely follow-up, CRM activitylogging, appointment setting and sales team handoffs. Monitor responsetimes, contact rates, appointments booked, attendance and salesconversion, and recommend improvements to dealership leadership.Coordinatecustomer segmentation, email campaigns and automated communications inaccordance with established consent, unsubscribe and customer datarequirements.Additional Responsibilities
Provideprofessional customer service and support to all stakeholders.Followestablished company policies and procedures, including the Health andSafety Program and applicable provincial occupational health and safetyregulations.Participatein meetings and training as required.Required Qualifications
Post-secondaryeducation in marketing, public relations, or a related field.Strongknowledge of marketing strategy, campaign management, SEO, paid media andanalytics.Strongcopywriting, content development and social media management skills,including publishing, community engagement and reporting.Experiencedelivering private sales events, customer events and partnershipactivations.Abilityto lead and develop teams, delegate effectively and manage performance.Workingknowledge of automotive CRM and sales BDC processes, including leadmanagement, appointment setting and conversion reporting.Strongcollaboration and relationship-building skills across National Marketing,regional and dealership leadership, agencies and other stakeholders.Strongorganizational skills, attention to detail and problem-solving skills,with the flexibility to manage competing priorities and represent thecompany professionally.Atleast five years of progressive marketing experience.Automotivedealership or retail experience is an asset.ValidOntario Class G driver’s license and ability to travel between dealershipsas required.About Dilawri
In addition to working with and learning from ateam of leading professionals in the automotive industry, our benefits include:Discountedemployee vehicle purchase programJob-specificcoaching and training programsComprehensivehealth and dental plansEmployeewellness and assistance programsEmployeesocial eventsBuild your career with a team that is driven byexcellence, integrity, and innovation.Discover Dilawri.Dilawri Group of Companies is an equalopportunity employer and is committed to providing a workplace free fromharassment and discrimination. We are committed to recruiting, hiring, trainingand promoting qualified people of all backgrounds, and make all employmentdecisions without regard to any protected status. Accommodation is availableupon request for applicants with disabilities in the recruitment and assessmentprocess and when hired.Dilawri Group of Companies - Ontario Region
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