Marketing, Social Media & Design Executive

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing, Social Media & Design Executive based in Canada. This is a hands-on marketing role focused on strengthening digital presence, brand visibility, and audience engagement. You will take ownership of LinkedIn strategy, content creation, social media activity, and employer branding. A key part of the role is promoting vacancies, attracting candidates, and supporting recruiters with personal branding. You will also contribute to email marketing, website content, SEO, and digital campaigns. Working closely with recruiters and business stakeholders, you will turn market insights and internal expertise into compelling content. The role offers broad exposure across recruitment marketing, B2B communications, social media, and business development support. Accountabilities - Own and execute a consistent LinkedIn strategy designed to increase reach, engagement, followers, and brand visibility. - Create, schedule, and publish engaging LinkedIn content, including vacancies, market updates, team news, success stories, events, new hires, and company milestones. - Support recruiters and consultants with LinkedIn activity, personal branding, content ideas, job promotion, reposting, and audience engagement. - Promote job opportunities consistently across LinkedIn and other relevant social media channels. - Manage and develop activity across additional platforms such as Instagram and Glassdoor. - Monitor social media performance and use analytics to continuously improve content and publishing strategies. - Stay informed about LinkedIn and wider social media trends, platform developments, and emerging content formats. - Develop recruitment marketing campaigns that support candidate attraction, client engagement, and business development objectives.

- Create compelling content around vacancies, hiring trends, placements, testimonials, case studies, and recruitment success stories. - Develop employer-brand content highlighting culture, team activities, events, promotions, anniversaries, and employee achievements. - Work with recruiters to improve the quality, consistency, and effectiveness of job advertising and social promotion. - Build and maintain a structured content calendar covering LinkedIn, social media, blogs, newsletters, market updates, and recruitment campaigns. - Produce thought-leadership and market content covering salary insights, hiring trends, market intelligence, and relevant industry developments. - Turn recruiter expertise and internal knowledge into engaging content for social media and wider marketing channels. - Create and refresh marketing materials such as consultant profiles, client information packs, case studies, testimonials, and market overviews. - Support website content management, including keeping job pages and vacancy information accurate and up to date. - Support SEO initiatives and digital activities designed to improve website visibility and organic traffic. - Plan and deliver email marketing campaigns for client and candidate audiences. - Track and report on social media, website, and campaign performance, identifying opportunities for improvement. - Conduct competitor research focused on LinkedIn activity, content strategy, audience growth, and engagement. - Create marketing materials, proposals, and digital assets that support business development activity. - Use LinkedIn, online communities, groups, events, and digital networks to identify opportunities for candidate attraction and business development. - Collaborate closely with recruiters and other stakeholders to ensure marketing activity supports wider commercial and recruitment objectives. Requirements: - Strong hands-on experience managing LinkedIn for a business, brand, or professional services organisation.