Digital Design & Web Experience Manager

Cannara

Company Overview:

Cannara Biotech Inc. (“Cannara”) (TSXV: LOVE) is a vertically integrated licensed producer of premium-grade cannabis and derivative with two mega grow facilities in Québec spanning over 1,650,000 sq. ft.

Role Overview:

The Digital Design & Web Experience Manager will oversee the management and optimization of Cannara’s corporate and brand websites while driving digital design initiatives across multiple channels. This role requires a strong blend of technical web management expertise and creative digital design skills to enhance user experience, brand storytelling, and digital engagement.

Key Responsibilities:

Website Management & Optimization

Maintain, update, and optimize Cannara’s websites for performance, accessibility, and SEO.
Implement content updates, troubleshoot issues, and ensure a seamless user experience.
Collaborate with external developers as necessary to enhance website functionality, integrations, and security.
Monitor website analytics, track user behavior, and provide insights for continuous improvement.

UI/UX & Digital Design

Design and improve UI/UX elements to enhance user engagement and conversion rates.
Develop wireframes, prototypes, and mockups for new site pages and features.
Ensure brand consistency across all digital assets and website experiences.

Creative Digital Content Development

Design web banners, landing pages, and e-blasts to support marketing campaigns.
Develop engaging visuals for brand, retail, and trade-focused digital content, including videos, presentations, and animations.
Optimize assets for web and mobile responsiveness.

E-commerce & Digital Marketing Support

Work closely with marketing teams to design digital assets for social media, paid ads, and email campaigns.
Collaborate with content teams to create engaging product visuals and storytelling elements.
Ensure seamless integration of digital assets across platforms.

Qualifications & Skills

Expertise in website management platforms (WordPress, Shopify, or similar CMS).
Strong knowledge of UI/UX design principles and tools (Figma, Adobe XD, Sketch).
Proficiency in graphic and digital design (Adobe Creative Suite: Photoshop, Illustrator, After Effects).
Experience in HTML, CSS, and basic JavaScript for web design and troubleshooting.
Ability to create engaging video content and animations for brand storytelling.
Strong understanding of SEO best practices and website analytics .
Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
Bilingualism (French and English); English communication is required to translate website content for provinces outside of Québec.

Ideal Candidate:

A hybrid creative-technologist who thrives at the intersection of digital design and web experience. This person should be equally comfortable managing website functionality, designing compelling visuals, and optimizing digital content for performance and engagement.

Location:

Head office, 333 Decarie, Suite 200, Montreal, H4N3M9

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Vacancy posted 15 hours ago

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