Marketing Automations Manager

Job Responsibility:

Marketing Automations Manager

EF Educational Tours, Canada Toronto

Start Date: Immediate / May 2025 Hybrid - In office min. 3-days per week

Do you love marketing automation and get excited about analyzing and segmenting data? Do you enjoy bringing an email to life through HTML? Do you want to join a dynamic, fast-paced team challenging the landscape of traditional marketing? As the Marketing Automation Manager at EF Tours Canada, you will play a pivotal role in role in driving our marketing campaigns to new heights.

About the role:

As the Marketing Automations Manager, you will be responsible for being the in-house Email Service Provider (ESP) expert, fully leveraging its capabilities to deliver on communication strategies. You will build a deep understanding of our audiences and effectively map campaign objectives to well-defined business segments. You will implement, manage, and optimize marketing automation workflows, code email templates, and ensure timely, error-free campaign deployments across channels (Email and SMS). In partnership with cross-functional teams, you will deliver strategic, impactful messaging that deepens customer engagement and simplifies communication touchpoints.

The ideal candidate brings experience working with Salesforce Marketing Cloud, a solid understanding of HTML and SQL, and familiarity with Adobe Campaign is a plus.

Responsibilities:

• Lead the strategic use of our Email Service Provider, ensuring full utilization of its features to drive performance and meet communication objectives.
• Manage the end-to-end production and deployment of emails, including formatting, rendering, image quality, accuracy of content, targeting, set-up, HTML coding & testing initiatives
• Oversee current marketing automation efforts, proactively researching and implementing industry best practices, while optimizing workflows, identifying patterns, and developing reusable templates and filters to enhance efficiency and reduce turnaround time.
• Partner with the marketing team and cross-functional stakeholders to drive customer-centric initiatives and deliver measurable business results.
• Monitor and analyze campaign performance, using data-driven insights to challenge the status quo, identify areas for improvement, and drive meaningful optimizations.
• Lead A/B testing efforts, evaluating the impact of different strategies on audience engagement and conversion performance.
• Ensure compliance with global privacy regulations (such as CAN-SPAM, CASL, GDPR) while staying current on email best practices and evolving industry standards.

About You:

• 5+ years of experience in HTML coding.
• 5+ years of experience working with an ESP (Salesforce Marketing Cloud required; Adobe Campaign is a plus).
• Strong knowledge of relational databases and SQL.
• Experience in B2B marketing is advantageous, though not required.
• Strong business acumen with the ability to align marketing strategies with business goals and turn those objectives into actionable plans that drive success.
• Excellent attention to detail, organization, and process management.
• Strong analytical skills with the ability to leverage data to optimize campaigns and segmentations.
• Entrepreneurial spirit with the ability to prioritize, manage time effectively, and thrive in a fast-paced environment with tight deadlines.
• Self-starter with a natural curiosity and eagerness to learn and improve.

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at

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