Digital Campaigns & Experience Optimization Manager

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Digital Campaigns & Experience Optimization ManagerWe are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!
Who we're looking for:Reporting to the Senior Manager, MarTech & Campaign Optimization, the Digital Campaigns & Experience Optimization Manager leads the end-to-end delivery, optimization, and performance of digital campaigns and personalized customer experiences across Rogers, Fido, and Chatr. This role sits at the execution core of the campaign operations team. You will own how campaigns are built, launched, tested, measured, and improved, driving quality, consistency, and customer relevance across email, push, in-app, web, and digital engagement channels. You will execute personalization use cases and experimentation programs that deliver targeted, channel-appropriate customer experiences across the lifecycle.
Working closely with Marketing, Analytics, Data Engineering, Digital Product, Privacy, and Technology, you will ensure campaigns are delivered with precision, continuously optimized for performance, and aligned to the broader customer engagement strategy.
What you'll do:
Digital Campaign Delivery & Operations
Own the end-to-end execution of digital campaigns including campaign build, audience segmentation, QA, launch coordination, monitoring, and post-deployment performance validation.
Drive delivery standards, intake processes, QA checklists, and release readiness practices that improve execution quality, consistency, and speed-to-market.
Personalization Execution & Experimentation
Execute personalized web and mobile app experiences, behavioral triggers, and lifecycle journey activations, building and deploying targeted content and audience-specific touchpoints across digital channels.
Plan and run A/B and multivariate testing programs, iterating on results to continuously improve customer relevance, engagement rates, and digital experience outcomes.
Campaign Performance & Reporting
Monitor and analyze campaign performance at a channel and journey level, tracking delivery quality, engagement, conversion, and customer impact against defined KPIs.
Identify optimization opportunities from campaign results and implement test-and-learn iterations that improve performance across audiences, channels, creative, and journey stages.
Cross-Functional Collaboration & Innovation
Partner with Marketing, Analytics, Data Engineering, Digital Product, and Technology teams to align on audience requirements, data dependencies, platform capabilities, and measurement standards that support campaign and personalization delivery.
Apply and test emerging approaches, including AI-driven triggers, predictive audience activation, and journey automation, surfacing insights and results that inform broader delivery strategy.
What you bring:
5+ years of experience in digital campaign management, marketing automation, lifecycle marketing, CRM, web personalization, or digital optimization roles.
Hands‐on experience with Braze/Salesforce for lifecycle campaign delivery (email, push, in-app, SMS) and/or Adobe Campaign Classic for batch campaign execution.
Experience with web and mobile personalization and experimentation tools such as Adobe Target, including A/B testing, multivariate testing, and audience-based targeting.
Solid understanding of audience segmentation, customer data, data pipelines, identity, and activation logic as it applies to campaign execution.
Experience with campaign reporting and analytics using tools such as Adobe Analytics, Google Analytics 4, BigQuery, or Databricks.
Strong working knowledge of campaign QA practices, release readiness, campaign governance, and marketing operations workflows.
Experience using JIRA or equivalent tools for campaign intake, backlog management, and delivery tracking.
Strong analytical skills with the ability to translate performance data into clear recommendations and campaign improvements.
Excellent communication and stakeholder management skills, with the ability to coordinate across multiple teams and manage competing priorities.
Experience working in agile or cross-functional delivery environments with an understanding of how marketing and technology teams collaborate.
What’s in it for you?We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:
Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
Paid time off for volunteering
Company matching contributions to charities you support
Rogers First: priority in applying to internal roles of interest
Wellness Programs
Employee & family assistance program
Virtual Healthcare
Cognitive Behavioural Therapy (CBT)
Low or no-cost fitness membership
Our commitment to the environment and diversity
Work for an organization committed to environmental protection
Strong commitment to diversity and inclusion with employee resource groups supporting equity‑deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.
To protect our people, brand and assets, a pre‑employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.
Schedule:Full timeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location:1 Mount Pleasant (083), Toronto, ONTravel Requirements: Up to 10%Background Check(s) Required: Canadian Criminal Record CheckPosting Category/Function: Digital & eCommerceRequisition ID: 340807
To support career growth, collaboration, and high‑performing teams, all Corporate Employees are expected to work onsite. We believe that in‑person connection strengthens our culture and drives industry‑leading performance.
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ .
Posting Notes: Corporate
Location: Toronto, ON, CA
Being a Rogers team member comes with some great perks & benefits including:
Health & well-being benefits
Donation matching
Paid time off for volunteering
Wealth Accumulation including: Pension plan & Employee stock options
Generous employee discounts
Leadership development, Mentorship, and Coaching programs
*available for full-time and part-time permanent employees, some restrictions apply
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