Critical Mass Senior Analyst, Marketing Science
twentysix
Advance your career with Critical Mass as a Senior Analyst in Marketing Science. Use your analytics skills to lead strategies that optimize B2B media campaigns and enhance performance metrics. In this senior-level role, you will co-lead the development of advanced analytics and provide measurement strategies that impact B2B media initiatives. Collaborating closely with stakeholders, you will translate objectives into key performance indicators and provide actionable insights. Your insights and statistical models will be critical for evaluating and improving campaign effectiveness. Key Responsibilities:
- Assess updates for measurement strategies
- Deliver ongoing insights and optimization recommendations
- Create statistical models for assessing campaign success
- Maintain dashboards for performance analysis
- Consult on tagging and consistency for trafficking
- B.S. degree in a quantitative field
- 3-5 years' analytics experience in B2B media
- Proficient in Python, R, and SQL
- Skilled in ETL, reporting, and visualization
- Familiar with media optimization and market research
Vacancy posted 8 days ago
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