Social Media Specialist
Part-time
Digital
We are seeking a Freelance Social Media Specialist to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram.
This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.
About the Client
The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.
Responsibilities
- Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.
- Define content pillars, positioning, and a consistent posting cadence.
- Turn the client's ideas into polished short-form content.
- Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.
- Lead the personal rebrand and establish a cohesive, premium, education-first identity.
- Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.
- Grow the accounts organically to drive inbound interest, community, and referrals.
- Track engagement, report on performance, and continuously refine the approach.
Requirements
- Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
- Strong short-form video skills across ideation, filming direction, and editing.
- Solid graphic design, caption, and copywriting ability.
- A track record building personal or founder-led brands, including rebrands.
- A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
- Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
- Focus on organic, community and referral-led growth rather than paid or ads-led tactics.
- Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.
- EST working hours .
Vacancy posted 10 hours ago
Similar jobs that could be interesting for youBased on the Social Media Specialist in Toronto, ON vacancy
$38 per hour
...reports, newsletters and other material Co-ordinate special publicity events and promotions Initiate and maintain contact with the media Conduct analytical marketing studies Design market research questionnaires Conduct online marketing, E-commerce and Website...SuggestedWork at officeRemote workRelocation$72k - $75k per year
...Join HRPA as a Social Media and Advertising Specialist and Help Grow Our Community! You’re a creative storyteller and digitally savvy marketer who understands how to turn ideas into content that connects. You know what makes people stop scrolling, how to build an engaged...SuggestedFull timeWork at office2 days per week- ...We are seeking a Social Media Manager to build and grow a personality-led social media presence from the ground up. This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management...SuggestedLong term contractInternship
- ...About the Role We’re looking for a Social Media Manager who’s not just fluent in content creation, but deeply aligned with our mission. You’ll be the voice of Intelligent Change across all social platforms, blending strategy, storytelling, and soul to grow our audience...SuggestedFull timeFreelanceRemote workFlexible hoursShift work
$100k - $160k per year
...Job Description: Develop and implement social media strategies to enhance brand visibility and engagement within the automotive industry. Create and curate content for various social media platforms including Facebook, Instagram, Twitter, and LinkedIn. Monitor and analyze...SuggestedFull timeRelocation$72.25k - $80.75k per year
...Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and... ...to produce innovative and impactful results. Role: Social Media Manager Location: Hybrid - Toronto, Canada About the...InternshipLocal area$36.61k per year
...CORPORATE SOCIAL MEDIA OPERATIONS INTERN TORONTO, ON We’re COTY, a global leader in beauty. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. Coty's corporate and executive social media team is lean, which...InternshipRemote workFlexible hoursShift work- ...EXCELLENCE At the heart of great partnerships we’ll always find EMPATHY WHAT IS YOUR ROLE As a Senior Customer Advocate with a social media focus, you will be responsible for managing and responding to customer inquiries and feedback across various social media platforms...Full time
- ...the brand connects with its audience and drives growth. Role Overview We are seeking a scrappy, proactive, and trend-savvy Social Media Lead to support the day-to-day execution of the organic social ecosystem. Reporting into senior marketing leadership, you will act...Permanent employmentFull time
usd80k - usd90k per year
The Manager, Paid Social Media will be responsible for managing and growing our paid social media strategy. You'll own back-end support and campaign performance for platforms like Meta, Tiktok, Reddit, etc., while optimizing paid campaigns to achieve outlined business goals...Full timeInternshipSeasonal workLocal area$60k - $90k per year
...better working world. The opportunity We’re seeking a highly motivated, data-driven marketing professional to join EY Canada’s Social Media team. The role plays a critical part in shaping and executing our firm’s social media presence with accountability across both...Live InWeekend work- ...Capital, Canaan, Real Ventures, BrandProject, and BMO. To learn more, visit clutch.ca . About the Role Clutch is looking for a Social Media and Content Manager to join the Marketing team and be an integral part of turning Clutch into a household name . In this...Permanent employmentFull timeInternshipWork at office
$50k - $55k per year
Social Media & Marketing Coordinator - Sweat and Tonic About us: Sweat, recover, connect: Sweat and Tonic (S&T) brings the best of boutique fitness and wellness under one roof. S&T is Toronto's leading fitness and wellness hub, offering the widest collection of group fitness...Full timeInternshipFlexible hoursWeekend workAfternoon shiftEarly shift$55k - $60k per year
...ways to advance our mission. Position Overview: CJPAC is looking for a creative, organized, and detail-oriented Marketing & Social Media Coordinator to support our social media, digital content, event promotion, email marketing, and communications work. Social...Permanent employmentFull timeManual laborWork at officeAfternoon shift$45 per hour
...– both for our audiences and our employees – and aim to leave a positive mark on culture. Overview Reporting to the Senior Social Media Manager, the Social Media Manager is tasked with the end-to-end management of social media operations for Paramount+ and Pluto TV,...Fixed term contract- ...expectations, dedicated support, and high-quality client partnerships. About the Role We are looking for a creative, organized, and social-media-obsessed coordinator to help bring their brand to life across TikTok, Instagram, and community channels. If you love beauty, know...Long term contractPart timeFor contractorsSeasonal workRemote work
- ...We are seeking a Freelance Paid Social Specialist to advise on and occasionally manage paid ads. The focus is growing audiences among Persian-Americans and U.S. film/cinephile communities. This is a part-time freelance opportunity ideal for someone with experience with...Part timeFreelance
$20 - $60 per hour
...is a remote position. Our client, a commercial security solutions company located in Markham, Ontario, is looking for a Paid Media Specialist to plan, execute, and optimize B2B demand generation campaigns across Google Ads, LinkedIn Ads, and Meta Ads. The successful...Contract workPart timeRemote work$65k - $75k per year
...can build your career with Dilawri . Position Overview Reporting to the VP, Marketing & Communications, the National Social Media Lead owns Dilawri’s national social media strategy and governance—defining channel priorities, messaging pillars, KPIs, and success...Full timeLocal area- ...have full-time student status and be a Canadian resident, a Canadian citizen, or have refugee status. Qode Social is now accepting applications for Social Media Interns. The duration of the internship is a minimum of 6 months. You will have the opportunity to observe and...Full timeInternshipWork at office2 days per week
$80 per hour
Our client is seeking a Senior Program Manager to lead the implementation of a new social media enablement platform. This role will drive platform onboarding, migration, stakeholder engagement, change management, and user adoption while ensuring successful program delivery in...Contract work1 day per week$55k - $65k per year
...Position Summary The Sr. Campaign Manager, Paid Social is responsible for the overall account performance and execution, as well... ...available technology platforms and services. · Be an expert in paid media capabilities, ability to find best in class solutions for the clients...Summer workWork at officeFlexible hoursWeekend work- ...Description: Course number and title: INI101H1S: Writing, Advocacy, and Social Media Course description: This course is an introduction to the concept of the city as a creative environment promoting not only growth and wealth but also social justice, equality...Long term contractWork at office
$53 per hour
Role: Social Media Strategist Structure: 1 year contract Rates: Up to $53.00 p/h INC Location: Toronto, ON - 3x per week in office -- We have a great new opportunity to support one of our banking clients in a contract capacity! Please see below for more information...Contract workBank staffWork at office$35 per hour
...large enterprise financial organization, is seeking a Senior Specialist, Paid Media for a 12 months Contract opportunity within their Digital Paid... ...financial services or wealth management Familiarity with social and search advertising platforms Innovative and strategic...Contract work$90k - $120k per year
...legacy that transcends time, inspiring others with our remarkable blend of innovation and service excellence. As a Tiffany's Media Specialist you will: Supporting the planning, execution, and measurement of Tiffany & Co.'s media initiatives across Canada, ensuring flawless...Seasonal workWork at office$38 per hour
...onsite presence 2-3 days per week at a downtown Toronto office. The role focuses on building and engaging online communities across social media platforms , supporting brand growth and customer engagement initiatives. The Key Responsibilities include the following;...Full timeContract workWork at office2 days per week3 days per week- ...collaborative network behind Church+State and Substance — the Digital Media Specialist is a hybrid media and project management role based in the C+S... ...execution of digital and 360° paid media campaigns (Search, Social, Programmatic, OOH, traditional) for English-market clients....Long term contractPermanent employmentInternshipWork at office
$63k - $78k per year
...data and technology across all paid digital media and data-driven CRM channels. Kepler... ...it. THE ROLE As a Senior Specialist, Retail Media Strategy & Activation , you... ...story, and pivoting tactics across paid social and retail networks in real-time to drive...Long term contractFull timeHome officeShift work- ...day! Summary Execaire Aviation, a luxury private aviation brand is seeking a highly organized, creative, and digitally fluent Social Media Coordinator to support the planning, creation, execution, and reporting of marketing initiatives. This role is ideal for someone...Permanent employmentFull timeTemporary workFreelance
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Social Media Specialist. Be the first to apply!
