Social Media and Advertising Specialist

Join HRPA as a Social Media and Advertising Specialist and Help Grow Our Community!

You’re a creative storyteller and digitally savvy marketer who understands how to turn ideas into content that connects. You know what makes people stop scrolling, how to build an engaged online community, and how to use performance data to make campaigns stronger. From capturing real-time moments at an event to optimizing a paid advertising campaign, you bring creativity, curiosity and a strong sense of ownership to everything you do.

Position Title: Social Media and Advertising Specialist
Location: Toronto, Hybrid (In-Office 2-Days Per Week)
Type: Full-Time
Existing Vacancy: Yes
Target Salary: $72,000 - $75,000 Annual

About us:

The HRPA supports HR professionals in Ontario and enables organizations to unlock the human potential that exists in their workplaces. Serving a community of over 25,000 members and students across Ontario, we strive to empower HR professionals. With a core commitment to Inclusion, Diversity, Equity, and Accessibility (IDEA), we support each member with the tools, knowledge and community they need to lead and transform workplaces across Ontario.

We are looking for a Social Media and Advertising Specialist to join our Marketing & Growth team and help expand HRPA’s reach, strengthen our online community and create campaigns that support engagement, member acquisition and growth.

Key Responsibilities:

The Social Media and Advertising Specialist, reporting to the Marketing Manager, will own the day-to-day execution of HRPA’s organic social media presence and paid digital advertising. You will create platform-specific content, engage with our community, manage campaigns, and turn performance insights into opportunities for growth.

Social Media Strategy: Develop and execute HRPA’s social media content strategy, content pillars and publishing calendar across LinkedIn, Instagram, Facebook and emerging platforms.

Content Creation: Write, film, edit and schedule compelling organic content, including copy, graphics and short-form video, tailored to each platform and audience.

Community Building: Manage HRPA’s social communities by monitoring conversations, responding to followers and engaging proactively with members, prospects and partners.

Live Storytelling: Attend HRPA conferences, events and chapter activities to capture and share authentic, real-time content that brings our community to life.

Paid Media: Plan, build and manage paid social and digital advertising campaigns across platforms such as LinkedIn, Meta and Google Ads to support membership, events and revenue goals.

Campaign Optimization: Manage approved advertising budgets and use testing, targeting and performance data to improve reach, engagement, conversion and cost-effectiveness.

Reputation Management: Monitor reviews, brand mentions and conversations across platforms such as Google, Glassdoor, LinkedIn and Indeed, coordinating professional responses and escalating potential risks or opportunities when appropriate.

Analytics and Reporting: Track social media and advertising results, translate data into actionable insights, and provide regular reports highlighting performance, learnings and opportunities.

Integrated Marketing: Collaborate with HRPA’s design, content, email and broader Marketing & Growth teams to ensure campaigns are consistent and connected across channels.

Qualifications We’re Excited About:

Education: College diploma or bachelor’s degree in marketing, communications, public relations or a related field, or an equivalent combination of education and experience.

Experience:  

• 2 - 4 years of experience in social media management, digital advertising, or a related marketing role.

• Hands-on experience managing organic social media accounts and online communities for a brand or organization.

• Experience planning, launching and optimizing paid social or digital advertising campaigns.

• Experience reporting on engagement, reach, conversions and other social and advertising performance measures.

• Experience in an association, not-for-profit, member-based or B2B environment is an asset.

Platform Knowledge: Proficiency with social media management tools such as Hootsuite or Sprout Social and advertising platforms such as Meta Ads Manager, LinkedIn Campaign Manager and Google Ads.

Content Skills: Strong writing and storytelling abilities, with basic graphic design and short-form video editing skills using tools such as Canva, Adobe Express or CapCut.

Creative and Analytical Thinking: Able to generate fresh, audience-focused ideas while using performance data to test, learn, and improve.

Organization: Comfortable managing multiple content calendars, campaigns, deadlines and stakeholder needs simultaneously.

Ownership and Collaboration: Proactive and comfortable working independently while contributing enthusiastically to a collaborative, cross-functional team.

Working Conditions: Comfortable attending and capturing content at live events. Occasional travel to association and chapter activities. Flexibility to support events outside regular business hours.

Values-Driven: Committed to creating communications that are inclusive, accessible and representative of diverse perspectives.

What’s in it for you?

You’ll have the opportunity to shape HRPA’s social voice, tell meaningful stories, and connect with a province-wide community of HR professionals. Your work will be highly visible, varied, and directly connected to HRPA’s growth and engagement goals. You’ll have room to experiment with new formats and ideas while working alongside a passionate, collaborative team that values creativity, learning, and initiative.

Ready to create content that connects and campaigns that make an impact?We’d love to hear from you!

This position requires travel to HRPA and chapter events and may occasionally require work outside regular business hours.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, HRPA will provide accommodation throughout the recruitment, selection and assessment process to applicants with disabilities. If selected to participate in the process, please inform the HR Department of the nature of any accommodation required to support your full and equal participation.

Artificial intelligence was used to assist in the preparation of this job post. The content was reviewed and approved by HRPA.