Marketing Coordinator

Job Description

The Marketing Coordinator is responsible for leading and executing comprehensive, campus-based marketing strategies that drive sales growth, enhance customer experience, and strengthen Aramark’s brand presence. This role serves as the primary marketing liaison between Aramark and the account collaborating closely with campus and company brands and marketing teams to build integrated marketing strategies and plans. 

The Marketing Coordinator owns the execution of the annual marketing plan across retail, residence dining, and catering, while building and maintaining a cohesive dining brand identity. In addition, this role supports catering growth through marketing initiatives, promotions, and advertising, while fulfilling all core responsibilities of a marketing coordinator. 

Culinary experiences and well-maintained environments are fundamental to student success. From brain-powering ingredients to comforting flavor combinations, nutritious food doesn’t have to be boring. Aramark chefs and dietitians are constantly reviewing the latest insights and food trends to find the next culinary innovation and help students discover their love of food. 
We partner with you to enhance the student experience, support parents, and collaborate with administration, all while delivering on the expectations of parents and the community. 

Job Responsibilities

• Campus Marketing Strategy & Brand Partnership: Serve as the marketing lead for the university account, building strong, collaborative relationships with the university’s brand and marketing teams. Align Aramark initiatives with campus brand standards, marketing calendars, and strategic priorities. Act as a champion, guardian, and ambassador of the Aramark brand on campus and other locations. 
• Annual Marketing Planning & Execution: Develop, present, and execute the annual, integrated marketing plan for retail dining, residence dining, sports & leisure concessions, and catering. Lead the execution of marketing campaigns, promotions, consumer engagement initiatives, merchandising, signage, and digital communications across all dining channels. 
• University Dining Brand Identity: Build, evolve, and maintain a cohesive campus dining brand identity that reflects both Aramark and university brand standards. Ensure consistent application across physical spaces, digital platforms, social media, events, and promotional materials. Conduct regular brand, signage, and merchandising audits to ensure compliance and quality. 
• Catering Marketing & Sales Support: Support catering sales growth through, advertising, promotional campaigns, and event marketing. Partner with catering team to develop targeted marketing materials, digital promotions, and campus-facing communications that drive awareness and conversion. 
• In-Unit Marketing Execution & Insights: Execute core in-unit marketing responsibilities including campaign activation, event planning, content creation, social media, digital menu boards, student engagement initiatives, and market research. Track performance, analyze results, and provide insights and recommendations to operations and leadership. 

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field preferred 
• 3–5 years of marketing experience, preferably in foodservice, hospitality, retail, or higher education environments 
• Proven experience developing and executing integrated marketing plans across multiple business channels 
• Strong understanding of brand management and partnership marketing 
• Experience supporting sales through lead generation, advertising, and promotional strategies 
• Strong project management, organizational, and communication skills 
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with digital marketing, social media, and basic design tools an asset 
• Ability to work independently in a fast-paced, campus-based environment 

Education

Bachelors preferred

About Aramark

What We Offer You

Time to Recharge: Three weeks of paid vacation for all new salaried hires, plus 3 personal/flex days dedicated to your mental health and well-being.
Comprehensive Health Benefits (No Waiting Period!): From day one, enjoy coverage for dental, prescriptions, vision, massage therapy, and more—because your health matters.
Future Security: A Self-Directed Pension Plan where every dollar you contribute is matched by Aramark—helping you grow your retirement savings faster.
Well-Being Support: Access Aramark’s Employee Assistance Program for confidential resources and support for you and your family whenever you need it.
Inclusive Community: Be part of our Employee Resource Groups (ERGs), where we celebrate diversity, build connections, and support one another.
Continuous Learning: Benefit from Educational Assistance to support your growth, plus scholarships for your children entering post-secondary studies.
Career Growth: Clear career path planning and development opportunities tailored to your skills and aspirations.
Safe & Supportive Workplace: We are deeply committed to providing a safe, healthy, and positive work environment for all.

At Aramark, we empower our people to create moments that matter through exceptional hospitality experiences. We serve more than a dozen industries with pride and passion, building community, connection, and careers all around the world. 

You'll be surrounded by some of the most innovative minds in the industry and powered by our shared mission to pursue what matters. Here, you'll have the opportunity to do great things for our people, our planet, our partners and our communities. We believe a career should develop your talents, fuel your passions, and enable your growth. Supported by committed leadership, you'll be empowered to try new things and find solutions to tough problems. No matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is to help you reach your full potential and pursue what matters.

The pay range for this position is $55,000.00 - $60,000.00.