RIDE Canada-Sales Manager

The following description is not intended as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Management retains the discretion of adding or changing the duties of the position at any time.

SUMMARY

RIDE is currently driving an exciting transformation in the transportation industry, and we are recruiting a passionate and experienced regional sales manager to help us pave the road through the development and execution of truck sales targets. You will be a member of RIDE Canada team and play a key role in creating RIDE EV truck history in Canada market.

ESSENTIAL RESPONSIBILITIES

• Expand existing accounts, develop new business opportunities, and build a strong account portfolio across Canada (territories may be adjusted based on market conditions and organizational needs)
• Grow business with port customers, fleet management companies (FMCs), large enterprises, and customers specializing in distribution centers, terminals, and refuse truck operations
• Develop, direct, and execute regional sales plans and strategies to improve profitability and service levels throughout the assigned territory
• Deliver compelling sales presentations to prospective clients, with or without company demonstration trucks
• Consistently meet or exceed assigned sales targets and performance goals
• Lead contract negotiations with prospective and existing customers
• Support the development of pricing strategies, including quotes, promotions, and negotiations
• Prepare and submit accurate weekly and monthly sales reports
• Analyze sales data and market trends to assess sales potential, customer preferences, and inventory requirements
• Manage and participate in regional meetings, industry associations, and customer events
• Maintain strong knowledge of the EV truck market, including OEMs, incentives, and industry trends
• Attend meetings with vendors and suppliers to support sales and market initiatives
• Represent the company at trade association meetings, conferences, and expos to promote products and services

COMPETENCIES

• Demonstrated excellence in verbal and written communication
• Proficient in Microsoft Windows–based applications, including Word, Excel, PowerPoint, and SharePoint
• Working knowledge of customer service principles and practices, including customer needs assessment, service quality standards, and evaluation of customer satisfaction
• Strong problem-solving skills, with the ability to apply logical reasoning to assess alternatives and determine appropriate solutions
• Proven ability to collaborate effectively with colleagues and contribute to a team-based work environment

REQUIRED EDUCATION AND EXPERIENCE

• Minimum of five years of experience in Business-to-Business (B2B) sales
• Ability to perform effectively in a fast-paced, results-driven environment
• Prior experience in Class 4 ~ Class 8 truck sales or electric vehicle (EV) truck sales preferred
• Strong knowledge of sales principles and methodologies, including product presentation, promotion, demonstrations, sales techniques, and sales management systems
• Proven ability to communicate effectively with customers both verbally and in writing, adapting messaging to meet audience needs
• Demonstrated ability to work independently, take initiative, and remain resourceful with minimal supervision
• Experience negotiating contracts and influencing stakeholders to achieve positive business outcomes
• Proven experience analyzing data, tracking performance metrics, and generating reports
• Willingness and ability to travel within the United States to meet with customers and attend trade shows
• Spanish language proficiency is a plus

SUPERVISORY RESPONSIBILITY

This position does not have direct supervisory responsibilities.

WORK ENVIRONMENT

This position operates primarily in a professional office environment and routinely utilizes standard office equipment, including computers, telephones, photocopiers, filing cabinets, and fax machines. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role. The company offers opportunities for continuous learning and professional development and fosters a workplace culture grounded in respect, integrity, openness, inclusion, and support.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on steps/stool as necessary.

TRAVEL

• Up to 70%

PAY RANGE

• $90,000 - $140,000 with commission

RIDE is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, national origin, ancestry, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability, mental disability, age, medical condition, marital status, veteran status, sexual orientation, genetic information or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.