User Journey and Lifecycle Lead

Company Description

DogPack, a Montreal-based company, is the ultimate app for pet lovers, connecting a global community of pet parents and pet-friendly businesses. Available in over a dozen languages, the app features a worldwide map of pet-friendly locations, from parks and trails to cafes and beaches. DogPack also serves as a social platform for sharing photos, updates, and connecting with other pet parents.

As we continue to grow, we're looking to build the operating system for how modern pet parents take care of their furry friends. We understand that the process of pet ownership is a highly personal one, and we want to be able to help our owners and users take care of their pets by giving them unique journeys that help them to find the right services, at the right time when they need it most. That's where you come in!

Role Description

This is a full-time role for a Lifecycle Marketing, Lead, based in Canada, Montreal. We work Monday to Thursday in office, and Fridays from home.

The Lifecycle Marketing Lead will be responsible for designing and executing marketing strategies focused on customer engagement and retention. Daily responsibilities include conducting market research, developing marketing campaigns, collaborating with cross-functional teams, analyzing customer behavior, and coordinating targeted communication strategies. This role requires close collaboration with sales and customer service to ensure a cohesive and impactful customer experience journey.

You Will Architect Automated Lifecycle Systems That Drive

Marketplace conversion

Repeat purchase behavior

Cross-sell into new verticals (travel, wellness, insurance)

Merchant success and revenue expansion

Long-term retention and LTV growth

You’ll work directly with revenue, product, and data leadership to build a scalable lifecycle engine grounded in segmentation and behavioural triggers.

If you love building journeys from scratch, using data to personalize at scale, and thinking in systems, this role is for you.

What You'll Own

Lifecycle Strategy

Design and implement full-funnel lifecycle strategy

Build activation flows that convert new users into active marketplace buyers

Create retention loops that drive repeat purchase behavior

Develop re-engagement programs for dormant users

Launch cross-vertical nurture programs (e.g., retail → travel → insurance)

Segmentation & Personalization

Build dynamic audience segments (breed, size, life stage, geography, behavior)

Create intelligent branching journeys

Develop persona-based messaging frameworks

Implement event-based trigger campaigns

Drive personalization beyond first name tokens

Automation & Systems

Own lifecycle tools

Implement behavior-based triggers and event tracking

Build scalable campaign architecture

Improve attribution and reporting visibility

Collaborate with engineering on data integrations

Revenue & Optimization

A/B test messaging, offers, and cadence

Improve activation rate, repeat purchase rate, and retention

Drive LTV expansion

Measure contribution to GMV and revenue growth

Optimize deliverability and channel mix (email, push, SMS)

What We're Looking For

5–8+ years in lifecycle / CRM / growth marketing

Experience owning lifecycle at a marketplace, e-commerce, or consumer platform

Strong understanding of segmentation, behavioral triggers, and automation logic

Comfortable working with product & engineering teams

Data-driven mindset (SQL or analytics familiarity is a plus)

Experience building lifecycle programs from 0 → 1 or scaling from early stage

Strong copy instincts and understanding of customer psychology

Bonus If You

Have worked in a multi-vertical ecosystem

Have experience with personalization at scale

Have built cross-sell programs

Understand subscription or recurring revenue dynamics

If this sounds like you, and you're interested in making the world a better place for pet owners and their furry companions, please forward a copy of your resume to ***email_hidden***.