Omnichannel Marketing Strategy Senior Manager

Drive Sephora Canada’s omnichannel marketing strategy through budgets, agencies, and performance measurement. Work hybrid while delivering integrated campaigns and retail moments.In this Senior Manager position, you will turn masterbrand strategy into coordinated marketing programs that meet Sephora Canada’s priorities. You will balance vision with disciplined execution across media, creative, retail operations, finance, project management, and external agencies. Your work will support awareness, consideration, client engagement, and long-term brand equity.Key Responsibilities:
Plan integrated Masterbrand campaigns across channelsEnsure delivery remains strategic, on brand, timely, and budgetedPartner with Retail Operations on seasonal promotionsManage agency timelines, budgets, and status meetingsEstablish performance measurement and optimize marketing investmentRequirements:
Experience managing integrated marketing approachesEffective tactics across omni-channel retail environmentsAbility to manage budgets and contingency planningStrong partnership skills across functions and agenciesComfort using digital and AI-enabled tools responsiblyApply operational discipline, omnichannel expertise, and performance measurement to deliver Sephora Canada’s integrated masterbrand marketing programs.
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