Event Marketing Manager

Event Marketing ManagerAbout BigGeoBigGeo is the Spatial Cloud. We help companies manage and access the world’s spatial data. Any size, any slice, any insight. Delivered in seconds.
We’re building something that hasn’t existed before: a new layer of the internet where the “where” and “when” behind every decision is instantly clear, programmable, and actionable. Our platform removes the complexity that has kept spatial data locked in silos for decades, and replaces it with speed, precision, and control.
We’re a Calgary-based company, early and moving fast, with real customers, real infrastructure, and a clear point of view on where the world is going.
Why BigGeo Exists and Why People Build HereMost companies are spatially blind. They know what their data says, but not where or when things actually happen. That gap costs real money, creates real risk, and limits what AI can actually do in the physical world. BigGeo exists to close that gap. We’re not building another tool. We’re building the rails that connect the planet’s moving data to the systems that run the world. That’s a big problem, and it takes people who care about doing things right, not just fast.
People build here because:
The problem is real and the category is open. We’re not competing for the middle of an existing market. We’re defining a new one. Your work shapes what the category becomes.
Your fingerprints are on the architecture. We’re at the stage where the decisions you make today become the foundation tomorrow. What you ship matters.
We run on clarity, not politics. We move with purpose. No bureaucratic drag, just a team that agrees on the mission and gets to work.
You’ll grow fast because the problems are hard. Spatial data at scale is a genuinely difficult domain. If you want to be stretched, you’ll be stretched.
We’re building for longevity. We’re not chasing hype cycles. We’re building infrastructure, the kind that compounds in value over time and earns the trust of the companies that depend on it.
The RoleBigGeo is seeking an Event Marketing Manager to turn events into a strategic, measurable marketing channel for the Spatial Cloud.
This role owns more than event logistics. You will help determine where BigGeo should show up, why we should be there, who we need to reach, and what we need to do before, during, and after each event to make the investment count.
You will build and manage BigGeo’s event strategy and calendar, evaluate conferences and sponsorship opportunities, identify speaking opportunities, develop audience and account strategies, and partner closely with Sales and Marketing to generate awareness, meetings, qualified conversations, and measurable business opportunities.
You will own the complete event journey—from opportunity assessment and planning through execution, lead capture, follow-up, attribution, and performance analysis.
This is a high-ownership role for someone who combines strategic thinking with detailed execution and believes events should be managed as a measurable growth channel rather than a collection of isolated activities.
What You Will Build and Own
As Event Marketing Manager, you will build the systems and programs that determine how BigGeo shows up in the market through events.
You will build and own:
BigGeo’s event strategy and event calendar
Frameworks for evaluating conferences, trade shows, sponsorships, and other event investments
End-to-end planning and execution for priority events
Speaking and thought-leadership opportunity identification
Event budgets, vendors, timelines, logistics, and deliverables
Target audience and account strategies for priority events
Pre-event marketing and meeting-generation programs
Event experiences designed to make BigGeo distinctive and memorable
Lead capture and post-event follow-up coordination
Event performance, attribution, and ROI reporting
Recommendations for which events BigGeo should repeat, expand, test, or stop
Repeatable event playbooks and operating processes
AI-enabled workflows for event research, targeting, planning, communications, reporting, and optimization
Your work will turn events into an increasingly informed and repeatable marketing investment rather than a series of one-time activities.
Key ResponsibilitiesEvent Strategy and Investment
Build and maintain BigGeo’s event strategy and calendar across conferences, trade shows, sponsorships, speaking opportunities, and other relevant industry events
Research and evaluate potential events based on audience relevance, strategic fit, commercial opportunity, category-building potential, cost, and expected outcomes
Define the purpose and success criteria for priority events before investment decisions are made
Recommend where BigGeo should participate, sponsor, speak, attend, expand its presence, or choose not to invest
Continuously improve event selection using performance data and lessons from previous events
Event Planning and Execution
Own event programs from initial planning through on-site execution and post-event completion
Manage budgets, vendors, venues, sponsorship deliverables, timelines, logistics, registrations, shipping, and other operational requirements
Coordinate internal teams so responsibilities, deadlines, messaging, and event objectives are clear
Anticipate risks and resolve issues before they affect execution
Maintain a high standard for how BigGeo shows up at every priority event
Audience and Meeting Strategy
Define target audiences and priority accounts for major events in partnership with Sales and Marketing
Build strategies to create awareness and engagement before events begin
Develop pre-event campaigns that encourage relevant prospects, customers, partners, and industry participants to engage with BigGeo
Build programs designed to generate qualified meetings and conversations
Coordinate schedules and meeting priorities so the BigGeo team arrives with a clear plan for who it wants to reach and why
Speaking and Thought Leadership
Identify conferences, panels, presentations, workshops, and other opportunities where BigGeo can contribute to important industry conversations
Coordinate speaking submissions and supporting materials
Work with Marketing, leadership, Product, and technical subject‑matter experts to identify strong topics and narratives
Look for opportunities to establish BigGeo and the Spatial Cloud within relevant technology, data, AI, and industry conversations
Lead Management and Follow‑Up
Establish clear processes for capturing event interactions, leads, meetings, and relevant account information
Coordinate with Sales and Marketing so priority conversations receive timely and appropriate follow‑up
Ensure event data is captured consistently enough to support attribution and performance analysis
Track progression from event engagement into qualified conversations and business opportunities
Identify gaps in follow‑up and improve the process across future events
Measurement and Optimization
Define meaningful performance measures for each event based on its purpose
Track event investment, attendance, engagement, meetings, qualified conversations, opportunities, and other relevant outcomes
Build post‑event reporting that clearly communicates what happened, what was learned, and whether the investment delivered valueAI-Enabled Event Operations
Use AI to accelerate event discovery, research, and opportunity assessment
Apply AI to audience research, account targeting, planning, communications, and campaign development
Explore AI-assisted approaches to logistics, project management, reporting, and performance analysis
Use AI to identify patterns across previous event performance and improve future investment decisions
Continuously experiment with new AI workflows that improve the speed and quality of event operations
Technology and Tools
The Event Marketing Manager will work across modern marketing, sales, event, analytics, and AI environments.
Relevant tools and environments may include:
Event and conference management platforms
CRM and marketing automation systems
Campaign and email marketing platforms
Lead capture and meeting scheduling tools
Analytics, attribution, and reporting platformsOperational collaboration happens through Slack, Google Workspace, and Monday.
The exact technology stack will evolve. What matters is your ability to build clear processes, use data effectively, and adopt tools that improve event execution and decision‑making.
What You BringRequired Experience
Experience planning and executing conferences, trade shows, sponsorships, experiential marketing, or comparable event programs
Strong project management and organizational skills with the ability to manage multiple timelines, stakeholders, and deliverables
Experience managing event budgets, vendors, logistics, and external partners
A commercial mindset and genuine interest in connecting event activity to measurable marketing and business outcomes
Ability to evaluate event opportunities strategically rather than treating every event as equally valuable
Experience working across Sales, Marketing, leadership, and other internal stakeholders
Strong communication and stakeholder management skills
Ability to move between strategic planning and detailed hands‑on execution
Comfort operating with autonomy and adapting as priorities change
Strong attention to detail and ability to anticipate operational risks
Ability to use data and performance insights to make recommendations about future event investments
Practical fluency with modern AI tools and curiosity about using AI across research, targeting, planning, communications, reporting, and optimization
Preferred Experience
Experience in B2B marketing
Experience with technology, SaaS, data, infrastructure, or developer-focused companies
Experience building event programs that support enterprise sales or account-based marketing
Experience developing pre‑event campaigns and meeting‑generation strategies
Experience with event attribution, pipeline measurement, or ROI analysis
Experience identifying and securing speaking or thought‑leadership opportunities
Experience building repeatable event playbooks, processes, or measurement frameworks
Experience supporting events across multiple industries, audiences, or geographic markets
Familiarity with AI, spatial technology, geospatial data, or emerging technology categories
Technology, SaaS, or data experience is helpful but not essential. Strong event judgment, execution, and the ability to connect investment to measurable outcomes are more important.
How This Role Contributes to the Spatial Cloud
Defining the Spatial Cloud requires BigGeo to be present in the conversations, industries, and communities where the future of spatial data, infrastructure, and AI is being shaped.
The Event Marketing Manager determines where those opportunities exist and how BigGeo can make them count.
Your work will put BigGeo in front of the right audiences for clear strategic reasons. You will create opportunities for people to encounter the Spatial Cloud, understand what it makes possible, meet the team building it, and begin conversations that can lead to partnerships, adoption, and business opportunities.
By measuring what happens after each investment, you will also help BigGeo develop an increasingly clear understanding of which events, audiences, formats, and experiences create meaningful results.
Success means BigGeo is showing up at the right events, in front of the right people, for the right reasons.
Work Environment and Collaboration
BigGeo operates in a collaborative startup environment where people are expected to take ownership, move quickly, communicate clearly, and contribute beyond narrow functional boundaries when needed.
The Event Marketing Manager will work closely with Marketing, Sales, Growth, Product, technical subject‑matter experts, and company leadership.
You will have significant ownership of event recommendations and execution. That means being comfortable making decisions with incomplete information, establishing structure where it does not yet exist, and moving between strategic planning and hands‑on execution.
Events also require flexibility. Priorities, schedules, logistics, and opportunities can change quickly, and this role requires someone who can adapt while maintaining strong organization and attention to detail.
Travel will be an inherent part of supporting priority conferences, trade shows, and other events.
AI is part of how BigGeo works. You will be expected to continually explore how modern AI systems can improve research, planning, targeting, communications, reporting, and decision‑making.
Success MetricsSuccess in this role means establishing events as a deliberate, measurable marketing channel where investment decisions are tied to clear audiences, objectives, execution plans, and business outcomes.
First 30 Days — Understand, Assess, and Build the Foundation
By the end of your first 30 days, you will:
Develop a strong working understanding of BigGeo, the Spatial Cloud category, priority audiences, industries, accounts, and go‑to‑market objectives
Review the existing and proposed event calendar, commitments, sponsorships, budgets, and upcoming opportunities
Build working relationships across Marketing, Sales, Growth, Product, and leadership
Establish an initial framework for evaluating potential events based on strategic relevance, audience quality, commercial opportunity, cost, and expected outcomes
Define clear objectives and success measures for upcoming priority events
Assess existing event planning, lead capture, follow‑up, attribution, and reporting processes and identify the most important gaps
Identify relevant speaking and thought‑leadership opportunities within the upcoming event calendar
Establish AI‑enabled workflows for event research, planning, audience analysis, communications, and reporting
Success at 30 days:
You understand where BigGeo is currently investing in events, why those investments are being made, who we need to reach, and what needs to improve to make events a more deliberate and measurable channel.
First 60 Days — Own Priority Events and Drive Engagement
By the end of your first 60 days, you will:
Independently own planning and execution for priority BigGeo events, including budgets, timelines, vendors, logistics, internal coordination, and deliverables
Apply a consistent evaluation framework to new conference, sponsorship, and event opportunities
Define target audiences and priority accounts for major upcoming events in partnership with Sales and Marketing
Build and execute pre‑event campaigns designed to generate awareness, engagement, and qualified meetings
Establish clear lead capture and post‑event follow‑up processes with ownership and timing defined across teams
Build a repeatable post‑event reporting format covering investment, engagement, meetings, qualified conversations, opportunities, and lessons learned
Develop an active pipeline of relevant speaking and thought‑leadership opportunities
Introduce at least one meaningful improvement to how BigGeo plans, promotes, executes, measures, or follows up on events
Demonstrate practical use of AI to improve event research, targeting, communications, planning, or analysis
Success at 60 days:
Priority events have clear objectives, audiences, execution plans, and measurement. Sales and Marketing know who BigGeo wants to reach before an event begins, and event activity is producing organized follow‑up and measurable outcomes.
First 90 Days — Establish Events as a Measurable Marketing Channel
By the end of your first 90 days, you will:
Establish and manage a prioritized event calendar with a clear rationale for BigGeo’s level of investment in each opportunity
Demonstrate a repeatable end‑to‑end operating model covering event selection, objectives, audience targeting, promotion, meeting generation, execution, lead capture, follow‑up, and reporting
Provide clear performance analysis for completed priority events and recommend which BigGeo should repeat, expand, reconsider, or stop
Demonstrate measurable results from priority events through relevant indicators such as target‑account engagement, qualified meetings, follow‑up conversations, opportunities, or other defined business outcomes
Establish reliable event attribution and reporting practices that allow Marketing and leadership to make better investment decisions
Demonstrate that pre‑event planning is improving BigGeo’s ability to reach priority audiences and generate valuable conversations
Build a repeatable strategy for identifying and pursuing speaking and thought‑leadership opportunities
Establish reusable event playbooks, templates, timelines, and measurement frameworks that reduce the effort required to execute future events
Use performance data and AI‑assisted analysis to identify patterns and improve future event selection, targeting, and execution
Identify creative opportunities for BigGeo to stand out at the events that matter rather than relying on conventional event participation
Success at 90 days:
BigGeo is showing up at the right events, in front of the right people, for the right reasons. Events are generating stronger awareness, qualified conversations, and measurable business opportunities, and BigGeo has clear data to determine where it should invest next.
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