Manager, Brand Engagement

Position Title:
Manager, Brand EngagementTerm:
Full-Time, PermanentHours:
35 hours per weekStart Date:
As soon as possibleSalary:
$74,500-$81,000 annuallyReports To:
Director, Marketing and CommunicationsCompetitive vacation and paid sick timeAccess to YMCA gym facilities at locations where we maintain physical sites + View email address on ca.hrm.tc for Extended Medical and Dental Benefits**Training and Professional Development OpportunitiesExtensive Employee assistance programReduced childcare rates and priority placement for YMCA StaffBe part of a charitable organization that positively impacts the community**Some benefits may vary based on employment termsNature & Scope
Reporting to the Director, Marketing and Communications, the Manager, Brand Engagement is responsible for leading and evolving YMCA BC's digital brand channels, including social media and the website, to increase brand visibility, awareness, and meaningful engagement in alignment with YMCA BC’s mission to ignite belonging. The position develops and executes audience-focused initiatives that strengthen connections with members, participants, partners, donors, and communities, while identifying opportunities to expand brand engagement through events, activations, and other community touchpoints.Working collaboratively across the organization, the incumbent supports the execution of YMCA BC's content strategy and provides marketing and communications expertise across multiple portfolios and initiatives. This role combines strategic thinking, creativity, and relationship-building to deliver engaging brand experiences that enhance YMCA BC's reputation, impact, and community presence.Major Responsibilities
Lead and manage YMCA BC's digital brand channels, currently including social media and the website, ensuring they effectively build brand visibility, awareness, engagement, and affinity while reflecting the organization's mission, values, and strategic priorities. Engagement, and affinity while reflecting the organization's mission, values, and strategic priorities.Develop, implement, and continuously evaluate digital channel strategies, adapting content, audience engagement approaches, and platform usage to maximize impact and respond to evolving audience needs, emerging trends, and organizational goals.Deliver training, tools, and guidance to staff on social media best practices, brand standards, content development, platform requirements, and audience engagement strategies to support a consistent and effective organizational presence.Monitor, analyze, and report on digital channel performance, using analytics, SEO insights, and audience data to measure outcomes, inform strategy, improve performance, and demonstrate return on effort and investment.Oversee YMCA BC’s digital brand presence by applying industry best practices, emerging media trends, and evolving AI tools and technologies to strengthen discoverability, user experience, brand reputation, and audience engagement.Partner with the Director, Marketing & Communications to implement content strategies and provide marketing and communications support across multiple portfolios, ensuring alignment with organizational priorities, brand standards, and campaign objectives.Support Equity, Diversity, Inclusion, and Belonging (EDIB) initiatives through internal communications, including the development and coordination of the monthly staff e-newsletter, and contribute to EDIB council activities, projects, and organizational priorities.Identify, develop, and support brand engagement opportunities beyond digital channels, including community activations, events, partnerships, and other initiatives that strengthen audience connection and enhance YMCA BC's visibility and community impact.Build collaborative relationships with internal teams and external partners to ensure coordinated communications, consistent messaging, and successful execution of brand and engagement initiatives across the organization.Qualifications
Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or an equivalent combination of education and experience.Minimum five years of experience in digital marketing, brand engagement, communications, or a related field.Strong knowledge of website management, social media strategy, content marketing, SEO, digital advertising, and analytics.Experience with Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEO tools such as Moz, SEMrush, or equivalent.Understanding of emerging media trends, AI technologies, and their impact on digital marketing, content discovery, and audience engagement.Experience managing social media channels and online communities for a consumer-facing brand, including crisis communications and reputation management.Experience planning or supporting brand activations, events, or community engagement initiatives is an asset.Experience with or commitment to Equity, Diversity, Inclusion, and Belonging (EDIB) initiatives is an asset.Ability to collaborate effectively with web developers, designers, and cross-functional teams.Excellent written and verbal communication, relationship-building, and stakeholder engagement skills.Strong project management, organizational, analytical, and problem-solving abilities, with a demonstrated ability to manage multiple priorities and deadlines.Commitment to YMCA BC's mission, values, and creating welcoming and inclusive experiences for communities.Successful candidate will be required to provide 3 satisfactory referencesSuccessful candidates will be required to provide a current and satisfactory Criminal Record check with a Vulnerable sector search issued no later than six (6) months preceding the start date.About YMCA BC
By igniting belonging and championing health equity, YMCA BC strengthens the foundations of community. With over 3,600 employees and volunteers, YMCA BC serves 225,000 individuals of all ages, backgrounds and abilities across hundreds of service locations, from the Sunshine Coast to Fort St. John.As a charity, YMCA BC promotes equitable access to healthier outcomes by providing vital programs and services to help address many of our communities' most pressing social issues, including health and wellness, affordable child care and camps, mental health, employment services and community health. We believe there is potential inside all of us and envision vibrant, healthy and inclusive communities for all.YMCA BC is firmly committed to equity, diversity, inclusion, and belonging (EDIB). By taking an intersectional approach to our programs and services, the YMCA is committed to creating spaces and experiences where everyone feels safe, welcome, and like they belong. Learn more at
ymcabc.Ca .Application Process
Application Deadline:
November 12th, 2026Note: Depending on the role, we may need to provide preference to internal applicants first. We treat each competition independently.Does this role sound like a great fit, but you don’t meet every requirement? At YMCA BC, we understand that qualifications and experiences vary.YMCA BC is committed to creating an inclusive, accessible environment where all members of our community feel valued, respected, and supported. We encourage applications from the diverse communities in which we live and serve, including but not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. We have established policies, procedures, and practices to meet accessibility standards throughout the hiring process. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People Services department.Thank you for your interest and application.
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