Digital Communications Advisor

Job Responsibility:

Digital Communications Advisor

Policy and Advocacy Division Full-time Permanent (Hybrid: 2 days/week in office, 3 days/week work from home) Target Hiring Range: $90,305 - $101,593

Background:

The Ontario Hospital Association (OHA) serves the province's 136 hospitals and is committed to building a better health system for patients and families. We support our member hospitals by forming strong relationships with government stakeholders, hospital leaders, and health care partners to cultivate a mutual understanding of and shared commitment to a high-performing health system. An essential part of this work is sharing the stories of Ontario hospitals and the OHA's key strategic priorities through clear, impactful communications that resonate with our audience. The OHA is seeking a Digital Communications Advisor to join its dynamic Strategic Communications team and assume responsibility for a diverse portfolio of work.

The ideal candidate is an experienced digital communications professional who is adaptable, collaborative and outcome focused. A creative thinker who can deliver captivating content ideas with exceptional written and verbal communication skills and a knack for crafting engaging content. You have a well-developed understanding of current affairs and issues facing hospitals. You thrive in a fast-paced environment and have a strong sense of accountability for your work and the service you and your team provide to colleagues, OHA members, and system stakeholders.

The Position:

Reporting to the Manager, Corporate Communications and Brand Strategy, the Digital Communications Advisor will work to elevate brand visibility and strengthen the OHA's position by ensuring cohesive and consistent messaging across all digital content and social media platforms. Responsibilities include:

Digital Content Strategy

• Develop and master writing in the OHA's voice and tone to create stand-out content for the OHA's digital platforms.
• Formulate ideas and produce a variety of content for the corporate website, newsletter microsite and social media platforms including articles, interviews, graphics, animations, and videos.
• Create and manage editorial content calendar for newsletter microsite. Organize editorial meetings and collaborate with internal and external stakeholders to develop stories that align with thematic areas of focus and write, edit and proofread final content.
• Make recommendations for delivering optimal content and formats for different communication vehicles and audiences.
• Demonstrate superior member service and consultation skills while working closely with key internal and external stakeholders to develop impactful content.
• Leverage knowledge of AI technologies and trends, with enthusiasm for exploring and using AI-driven tools to enhance communications and digital content strategies.

Digital Platform Management

• Manage the OHA's corporate website, newsletter microsite, intranet resource page, social media platforms, email delivery platform (Campaign Monitor) and other digital platforms (LMS, CRM) as required.
• Ensure site content is timely, relevant and compelling. Work with internal colleagues to plan and develop site content that is aligned with the OHA's brand style and voice.
• Make recommendations to enhance the online user experience keeping website accessibility standards and legislative requirements in mind.
• Perform keyword research to craft and optimize web content, including articles, interviews, briefing notes, landing pages, and general website copy. Ensure content created and submitted from colleagues are search engine optimized.
• Leverage content management systems, SEO tools, and analytics platforms to analyze website traffic, user engagement metrics and make recommendations to optimize site performance and improve search rankings.
• Work closely with the OHA's IT team to support and manage connection between corporate CRM, website, email delivery platforms etc.

Social Media Engagement

• Create and curate compelling content for the OHA's social media platforms - Facebook, Instagram, X (formerly Twitter) and LinkedIn - driving engagement and audience growth.
• Create and manage the social media content calendar, ensuring timely delivery and consistent online presence.
• Active daily monitoring of all social media platforms for pertinent insight and information.
• Engage with online audiences when appropriate, responding to comments, messages, and fostering meaningful interactions.
• Stay informed of the latest trends in content creation and social media to implement best practices and make recommendations for greater online engagement.

Digital Campaign Execution

• Create and execute campaigns across various digital channels, including email, social media, paid advertising and search engine optimization.
• Measure and analyze campaigns' success using data and analytics tools.
• Stay up-to-date with digital marketing communication trends and new technologies, and make recommendations for how the OHA can stay ahead of the curve.
• Leverage your in-depth understanding of content management systems, website structure, and link building to optimize campaign performance.

The Candidate:

We're looking for a candidate with a degree/diploma in Marketing, Communications, Journalism, Business or equivalent. Four to six years of progressive experience in hospital or health care communications with extensive writing experience is required.

You have a passion for creativity and storytelling and can create engaging and persuasive content for diverse audiences. You possess strong writing, editing, and proofreading skills with impeccable attention to detail. In addition, you will have experience interacting with executives and other leaders and staff in hospitals and health care as well as external consultants and system stakeholders.

You have demonstrated experience in content creation and social media management. You have managed multiple digital content platforms and understand the importance of a compelling content strategy. You come with a solid understanding of SEO principles, search engine algorithms, and factors influencing rankings. Expertise with SEO tools such as Google Analytics, SEMRush, or similar platforms and experience with marketing automation, email delivery platforms and CRM software is a plus.

An excellent project manager, the successful candidate will be intuitive, team-oriented, able to manage multiple priorities with tight deadlines, and accustomed to working in a dynamic, high-pressure environment. You should be adaptable and resourceful, with a willingness to take on diverse tasks and responsibilities beyond the core as needed.

Don't Meet Every Requirement?

If you're excited about working at the OHA but your past experience doesn't quite align with every qualification of this posting, we encourage you to apply. You just might be the right candidate for this or other roles. We are always looking for great talent to join our team.

Why Join the Ontario Hospital Association (OHA)?

Join us in serving Ontario's hospitals to build a better health system. As a not-for-profit association, the OHA offers you a fulfilling role supporting our members through advocacy, knowledge translation and member engagement, labour relations, and data and analytics.

An inspiring and creative place to work, the OHA is your opportunity to change the health care system for the better, while having a lot of fun. You'll also be welcomed into a supportive and inclusive environment built on our core values of:

Humility - we listen to and respect the view of others

Discovery - we explore new ideas and possibilities

Passion - we bring energy and enthusiasm to what we do

Our Culture

The OHA is committed to fostering a climate that values equity, diversity, inclusion, and accessibility. We welcome those who have demonstrated a commitment to upholding these values and will assist us in realizing the benefits of embedding these values into the work at every level and department at the OHA. In addition, to correct the conditions of disadvantage in employment in Canada and to bring lived experiences to the work, we encourage applications from Black individuals and Persons of Colour, Indigenous Peoples, women, persons with disabilities, LGBTQ2+ persons, and others who may contribute to the diversity of ideas within our organization. We are committed to the fair assessment of each candidate's abilities, and consider their range of experience, including non-traditional career paths.

Employee engagement is key to the success of any business, and that's why the OHA is proud of our 100% employee engagement rate. We consistently survey staff to ensure we can respond to their needs and engage in meaningful conversations to improve our corporate culture. It's why we've been recognized as one of the Best Workplaces in Canada (five times!). Our 2022 Best Places to Work award from Human Resources Director demonstrates our commitment to a culture that upholds diversity, equity, inclusion, mental health, wellness, and compassionate leadership.

As we search for qualified candidates to join our team, their fit with our culture and values are just as important.

Our Perks

Joining the OHA gives you access to a multitude of benefits including:

• The Healthcare of Ontario Pension Plan where the OHA matches your contributions.
• Fully paid extended health and dental benefits, including travel insurance.
• Access to a comprehensive Employee and Family Assistance Program.
• A performance management program that provides an annual performance pay on top of your base salary.
• Coverage up to $1,000 for home office expenses for new staff.
• A Personal Wellness Account with $600 to spend on care and wellness.
• Tuition assistance and professional development support ($2,000 for general education or $5,000 for a master's program).
• Flexible work schedule - work from home 3 days per week, onsite hours (10am to 4pm), and summer hours with alternate Fridays off.
• Start with 3 weeks of vacation which increases based on years of service.
• Extra time off including corporate office closure during the December holiday season, 4 life days and 1 anniversary day.
• Peer-to-peer recognition programs where we celebrate each other's successes.
• Fun staff events and activities to support engagement and team building.

To Apply:

Potential applicants are invited to submit a resume and covering letter by March 19. 2025 . We value the unique skills and experiences each person brings to the OHA and are committed to creating and maintaining an inclusive and accessible environment. We are committed to the requirements of the Accessibility for Ontarians with Disabilities Act.

If contacted for an interview, please inform us should accommodation be required.

Application Process and Requirements:

All applicants must be legally entitled to work in Canada. The successful applicant must be fully vaccinated against COVID-19 (as defined by the Government of Canada) or have a valid vaccination exemption pursuant to the Human Rights Code. Further, they must provide proof of vaccination (or a valid exemption) prior to the start date, provide updated information as necessary, and comply with any ongoing vaccination-related requirements. We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

WE ARE AN EQUITABLE AND INCLUSIVE EMPLOYER.