Advanced Analytics Specialist

WHO WE ARE
When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.

Our mission is to create better health for all Canadians, and we know that starts with our employees.

THE ROLE IN A NUTSHELL

Generating insights from the data and developing AI models to automate decisions and predict outcomes are key deliverables of the CoE. We are looking for an advanced data & reporting analyst to work with our Individual Insurance business to create & maintain visual dashboards, generate insights that have been identified as important to GreenShield’s individual sales success, but also very importantly for the candidate to explore and propose the art of the possible with Data and AI.

• Learn the business domain of our Individual Direct to Consumer and Group Conversion insurance programs.
• Partner with the Individual Sales and Marketing teams to develop metrics, frameworks, dashboards, and forecasts to support business oversight and ambitious net sales growth targets across multiple distribution channels with automation where relevant.
• Evaluate the efficiency of marketing and sales campaigns, from lead generation through to engagement, conversion, retention and portfolio expansion.
• Work with stakeholders throughout the organization to identify opportunities for leveraging data and AI to drive business outcomes in the Individual Insurance business unit.
• Analyze data to extract and share insights that help drive the right decisions, with key focus on optimizing performance across the entire customer journey, budget management, and overall delivery of campaign or FTE performance.
• Design and support a test & learn environment, conducting geo-experiments, A/B tests etc. to measure the impact of online and offline advertising, lead quality, operational sales effectiveness. This includes knowledge of matched market tests, holdout groups, and incrementality measurement techniques.
• Develop correlations, statistical or machine learning models to generate insights or predictions and apply to the sales operation and marketing teams campaigns and tools (e.g. marketing Mix models, propensity models for targeting & sales lead optimization, frameworks to illustrate diminishing returns).
• Maintain or innovate on existing reports and ensure consistent delivery timelines and data accuracy.
• Translate business objectives into actionable analysis and own end-to-end analytics, and effectively communicate complex analytics to a broader audience in writing and presentation formats.
• Develop and maintain a firm understanding of business needs, drivers, strategies, and targets and serve as a member of the Individual D2C sales management team.
• Design and deliver on business requests for specialized reports or deep dives into the drivers or levers influencing the individual business.
• Lead use cases related to data science and advanced analytics.
• Establish channel and budget forecasts, with speed and ownership, suggesting tactics and strategies to adjust quickly based on learnings, opportunities and business objectives.

WHO WE'RE LOOKING FOR

• Undergraduate or graduate degree in data science, computer science, engineering, math, statistics, physical sciences, or equivalent.
• 3+ years of experience as data scientist or advanced analytics expert.
• 2+ years in data analytics with experience developing visualizations in tools like Tableau, Power BI, Google Data Studio, Excel, and Powerpoint.
• Experience using data science and advanced analytics techniques using Python, R, SQL to manipulate data and draw insights from large data sets.
• Experience working with and creating data architectures.
• Knowledge of a variety of machine learning and advanced statistical techniques.
• Expert level skills using data visualization solutions and presenting data to stakeholders.
• Excellent written and verbal communication skills for coordinating across teams.
• A drive to learn and master new technologies and techniques.
• Experience with a variety of on-prem and cloud data frameworks and components ideally GCP.
• Ability to work on multiple projects in parallel while managing constantly changing deadlines and priorities.
• Experience with marketing automation platforms, CRM and Telephony systems.
• Experience with marketing platforms like campaign manager, google analytics etc.

NICE TO HAVE

• Bilingualism (French/English)

Applications will be received until 7:00pm EST November 19, 2024.

THE CULTURE
We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all. We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.

Where your growth means our growth.
Where your voice is heard and valued.
Where your work has purpose. And purpose matters.

We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.

Here’s to Better Health for All!

A FEW MORE DETAILS
Proficiency in English is required for this position. As part of this role, you will be required to communicate with colleagues or customers who use English as their primary language. By requiring English proficiency for this position, we aim to ensure that our employees can excel in their roles, collaborate, and communicate effectively, and contribute to the success of our organization.

GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all. Even if your experience doesn’t align perfectly to every requirement, we invite you to apply. We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process. Please let us know of any accommodation through View email address on ca.talent.com. Information received relating to accommodation will be addressed confidentially.

Providing this information gives GS consent to use your personal information to assess your suitability for specific positions, future opportunities or for your personnel file. Your résumé will be held in strict confidence and will be viewed only by the Organization. Information may be stored outside of Canada and could be used for aggregate statistical purposes (which uses no personal identification).

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