Content & Brand Engagement Lead

About World Flag Series

The World Flag Series is building flag football’s professional stage.

We create premium events, content, and experiences that showcase the best flag football athletes in the world while inspiring the next generation of fans and players. Our audience includes young athletes, families, coaches, fans, and the broader flag football community, with a major focus on the 5 to 18 year old athletes who are growing up playing the sport.

We are looking for a creative, energetic, and highly organized Content & Brand Engagement Lead to help bring WFS to life across social media, video, storytelling, and community engagement.

The Role

This role is for someone who understands social media, youth sports culture, athlete storytelling, and what makes content feel current, exciting, and shareable.

You will be responsible for helping shape what WFS looks and feels like online. That means coming up with content ideas, planning video shoots, capturing and editing content, managing the content calendar, posting across social channels, engaging with athletes and fans, and helping build the WFS brand every day.

This is a hands-on role. The right person is not just a strategist. They are someone who can see an opportunity, create the concept, capture the content, edit the video, write the caption, post it, and engage with the audience afterward. Speed and agility win here.

Key Responsibilities

Content Creation

Develop and execute creative content ideas for WFS across Instagram, TikTok, YouTube Shorts, and other relevant platforms.

Create short-form video concepts that highlight athletes, plays, training, personality, behind-the-scenes moments, event buildup, fan reactions, and the culture of flag football.

Capture, edit, and package content in a way that feels premium, fast-moving, and native to social media.

Turn raw footage, athlete clips, interviews, event moments, and trends into compelling posts and videos.

Help develop recurring content formats, series, and storytelling pillars for WFS.

Brand Engagement

Manage day-to-day social media activity and community engagement.

Engage with athletes, teams, fans, youth players, coaches, partners, and flag football accounts.

Identify moments, trends, conversations, and stories that WFS should participate in.

Help make WFS feel active, relevant, and connected to the flag football community.

Build relationships online with athletes and creators who can help amplify the brand.

Content Planning

Own and maintain the WFS content calendar.

Plan content around event announcements, athlete reveals, game highlights, behind-the-scenes moments, partner activations, and key milestones.

Work with leadership to understand the broader brand, event, and business priorities, then translate those priorities into content.

Help ensure WFS is consistently telling the right story across platforms.

Event & Athlete Storytelling

Support content creation before, during, and after WFS events.

Help identify athlete stories, rivalries, personalities, and moments that can drive fan interest.

Create content that makes young athletes want to follow WFS, watch WFS, and imagine themselves competing on that stage one day.

Help position WFS as the professional destination for elite flag football.

Who We Are Looking For

The ideal candidate is young, creative, hungry, and deeply fluent in social media.

They have a profound desire to win and be part of something transformational.

They understand how younger audiences consume content. They know what feels authentic, what feels forced, and what makes people stop scrolling. They are comfortable working independently, moving quickly, and owning the full content process from idea to execution.

You do not need decades of experience. You do need taste, energy, creativity, reliability, and the ability to get things done.

Ideal Qualifications

Experience creating short-form video content for Instagram, TikTok, YouTube Shorts, or similar platforms.

Strong understanding of social media trends, youth culture, sports content, and creator-style storytelling.

Ability to shoot and edit content using tools such as CapCut, Adobe Premiere, Final Cut, Canva, Photoshop, or similar platforms.

Strong writing instincts for captions, hooks, headlines, and social copy.

Comfortable engaging with athletes, fans, and community members online.

Highly organized and able to manage a content calendar.

Strong eye for what looks premium, modern, and on-brand.

Interest in sports, flag football, football, youth sports, women’s sports, or athlete-driven content.

Ability to work independently and take ownership without needing constant direction.

What Success Looks Like

WFS social channels feel active, premium, and culturally relevant.

Young athletes and fans are excited to follow and engage with the brand.

Athletes are proud to be featured by WFS.

The content clearly communicates that WFS is not just another tournament, it is flag football’s professional stage.

The brand has a consistent voice, look, and rhythm across platforms.

WFS builds a growing library of content that can be used for social, sponsors, partners, athletes, media, and future events.

How to Apply

Please send your resume, cover letter, social media handles, and examples of content you have created to ***email_hidden*** .

A traditional resume is helpful, but what matters most is your ability to create content that feels fresh, engaging, and aligned with where sports media is going.