Growth Marketer

Job Responsibility:

About Forge Labs:

At Forge Labs, we're breaking new ground in 3D printing. With the largest and most diverse arsenal of industrial-grade printers in Western Canada, we collaborate with world-class clients from engineers to architects, delivering high-quality solutions for complex and challenging projects. We pride ourselves on tackling ambitious designs under tight deadlines while providing personalized service. Our team is made up of intelligent, dedicated professionals who think on their feet, adapt to challenges, and excel beyond expectations. If you're looking to make a real impact in a fast-paced environment, Forge Labs is the place for you.

The Opportunity:

Forge Labs seeks a results-oriented Growth Marketing Manager to build and scale our acquisition engine for high-end industrial 3D printing services. Join our lean, innovative, high-performance team—we utilize cutting-edge tools like automation and AI to boost individual capacity. As an early marketing hire reporting directly to the CEO, you'll own growth strategy and execution, connecting our unique capabilities with engineers, architects, and businesses tackling complex challenges. Your expertise in B2B technical marketing, digital funnels, and potentially e-commerce principles will be key. This hands-on role demands strategic thinking, creativity, resourcefulness, and a drive for measurable impact.

What You'll Do (Key Responsibilities):

• Growth Strategy & Execution: Develop and execute a data-driven growth marketing strategy focused on acquiring qualified leads for advanced 3D printing solutions.
• Digital Campaign Management: Plan, run, analyze, and optimize campaigns across relevant digital channels (SEO, SEM, Paid Ads, Email) targeting technical and design professionals.
• Social Media Strategy: Develop and manage Forge Labs' B2B social media presence (esp. LinkedIn) to build brand awareness, engage the community, and drive leads.
• Partnership Development: Identify, evaluate, and cultivate strategic partnerships (e.g., CAD providers, engineering firms, associations).
• Event Marketing: Plan and manage participation in key industry events (trade shows, conferences) to generate leads and build brand visibility efficiently.
• Content & SEO: Oversee content strategy (case studies, technical guides, blog) showcasing capabilities; manage SEO for relevant industrial/technical terms.
• Funnel Optimization: Analyze and optimize the client journey from awareness to project initiation, applying CRO principles.
• Analytics & Reporting: Define, track, and report on key growth KPIs, using data to inform decisions and demonstrate ROI.
• Budget & Vendor Management: Manage the marketing budget with extreme efficiency; identify and manage freelancers/agencies to maximize value and ROI.
• Marketing Technology: Select, implement, and manage cost-effective MarTech; leverage automation and AI tools to enhance efficiency.

Collaboration: Work closely with CEO, engineering, and operations to ensure marketing aligns with capabilities and service model.

Who You Are (Qualifications & Attributes):

• Experience: 3-7+ years in marketing, focused on growth/demand gen. Strong preference for B2B experience targeting technical audiences (engineers, architects, designers) in manufacturing, engineering, or related tech fields.
• Creative & UX Acumen: Possesses a strong aesthetic sense and a good understanding of user experience (UX) design principles to guide the creation of compelling marketing assets and optimize online user journeys.
• Proactive & Self-Directed: Highly motivated; takes initiative, manages priorities independently, learns quickly, and drives projects to completion in a fast-paced environment.
• Resourceful & Budget-Conscious: Proven ability to achieve ambitious goals creatively and cost-effectively; expertise in managing budgets for maximum ROI.
• Non-Conventional Thinker: Brings creative approaches and experiments with new tactics to overcome challenges and achieve results.
• Valuable Expertise: Experience marketing complex B2B services/products; understanding of e-commerce/platform funnels; proven B2B social media strategy success.
• Growth Track Record: Demonstrated success driving measurable lead generation and customer acquisition in a B2B context.
• Data-Driven & Analytical: Uses data and analytics tools (e.g., Google Analytics) to track performance, gain insights, and optimize campaigns.
• Multi-Channel Skills: Experience managing campaigns across relevant channels (SEO, SEM, Content, Email, Social, Events).
• Tech Savvy: Comfortable with marketing technology; eager to leverage automation and AI tools.
• Excellent Communicator: Translates technical capabilities into clear value propositions; strong written and verbal skills.

Why Join Forge Labs?

• Cutting-Edge Projects: Market industry-leading 3D printing services for complex, world-class client applications.
• Direct Growth Impact: Own client acquisition strategy and execution, reporting directly to the CEO.
• Build & Shape: Establish the growth marketing function with significant autonomy and creative freedom.
• Innovative & High-Performance Culture: Thrive in a lean, fast-paced environment that values creative problem-solving, embraces cutting-edge tools (automation, AI), and focuses on achieving ambitious goals.
• Agile Environment: Less bureaucracy, more opportunity to test, learn, make decisions, and see your direct impact.

Job Type: Full-time

Pay: $65,466.00-$87,370.00 per year

Additional pay:

• Bonus pay

Benefits:

• On-site parking
• Paid time off

Flexible language requirement:

• French not required

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Burnaby, BC: reliably commute or plan to relocate before starting work (preferred)

Experience:

• B2B Marketing: 1 year (preferred)
• Manufacturing Industry: 1 year (preferred)
• Social media management: 1 year (preferred)
• AI Automation: 1 year (preferred)

Work Location: Hybrid remote in Burnaby, BC