Manager, Earned Media

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a Manager to join our Integrated Media team within our Consumer Brand Practice.

We’re seeking an enthusiastic and skilled  Manager, Earned Media  with lifestyle and food & beverage expertise to join our Integrated Media team in Toronto.  The ideal candidate is passionate about the latest consumer trends and has a deep enthusiasm for media and creator outreach, pitching, and building relationships. You are deeply immersed in what’s happening in culture and understand the role brands have to play within it. As a Manager, you will have the opportunity to work on top-tier consumer brands, bringing creative stories to life and executing high-energy consumer events.

What You Will Be Doing

Shape Integrated Media Strategy :

• You will play an important role in shaping the media strategy for our clients, specifically in the food and beverage space. You will help to design integration across earned media—inclusive of traditional media, emerging media (e.g., Substack), and social media, by creating programming built to be shared and amplified across platforms.

Strategic Media & Influencer Relations:

• Serve as a key day-to-day client contact, developing strategic media and influencer campaigns, action plans, and compelling story angles that resonate with target audiences.
• Generate a consistent pipeline of story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage, leveraging your network of media and influencer contacts.
• Develop and manage targeted media and influencer lists, incorporating a diverse mix of voices (influencers, streamers, social media editors, creators, etc.) to achieve client goals.

Client and IAT Collaboration:

• Develop a strong understanding of the client’s business and objectives, working collaboratively with strategists and creative teams to deliver innovative solutions.
• Work with members of an IAT to ensure collobaration between media, PR and marketing agencies and clients, and bring an earned-first perspective to the work.

Trend-Spotting & Creative Ideation:

• Maintain a keen interest in current industry trends, constantly monitoring the cultural landscape, competitor coverage, and influencer conversations to identify opportunities.
• Analyze and distill meaningful insights from media coverage, sharing perspectives with both internal teams and clients to inform strategy.
• Support proactive ideation on a consistent basis, contributing fresh ideas for evergreen stories and campaigns.

Program Management:

• Develop and manage timelines, project budgets, and weekly status updates to ensure all program deadlines are met.
• Anticipate and proactively offer solutions for executional issues that may arise during a program.

Team & Agency Leadership:

• Serve as a role model and guide for junior team members, helping to develop their skills and drive results.

Competencies

• Business Acumen – align talent strategies to drive business goals
• Client Service – client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration – build strong relationships with internal team members at all levels across the organization
• Critical Thinking – ask probing questions; anticipate and address critical client and talent gaps and needs
• Conflict Resolution – possess sound judgment and savvy in navigating and resolving complex client, talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 4-6 years’ relevant PR and industry experience
• Media relations experience in Canada

Salary Range: CAD $65,000 - CAD $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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