Vice President Digital Commerce at Dairy Queen
SilverShoots
Lead Dairy Queen's digital transformation as Vice President of Digital Commerce & Loyalty, based in Bloomington, MN or Burlington, ON. Drive revenue growth and enhance customer engagement across U.S. and Canada. In this senior leadership role, you will oversee digital commerce strategy, focusing on achieving $1 billion in sales by 2030. Key responsibilities include driving best-in-class digital experiences, loyalty program optimization, and enhancing franchisee success. You will work closely with cross-functional teams to ensure seamless execution of digital initiatives. Key Responsibilities:
- Develop and execute the digital commerce strategy for revenue growth
- Optimize customer experiences across online, mobile, and delivery channels
- Lead loyalty and CRM strategy to increase customer lifetime value
- Drive A/B testing and data-driven decision-making for improvements
- Foster collaboration among cross-functional teams for execution excellence
- Bachelor’s degree in Marketing, Business, or related field
- 12+ years of leadership in digital commerce or related fields
- Proven ability in driving digital revenue and customer engagement
- Strong knowledge of MarTech and CRM technologies
- Exceptional communication and influencing skills
Vacancy posted 4 days ago
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