Marketing Operations Manager

About Blue J

Blue J is the leading generative AI solution for tax professionals and one of Canada's fastest-growing AI companies. Headquartered in Toronto, we're a high-growth B2B SaaS company building industry-leading tax research software that helps accountants find accurate answers to complex tax questions with greater speed and confidence.

Backed by a $122M USD Series D funding round, we're scaling rapidly across North America and the UK while continuing to push the boundaries of what's possible with AI. By combining advanced technology with deep tax expertise, we empower tax professionals to work more efficiently, make better decisions, and deliver greater value to their clients.

A Note on Location

This role is primarily remote, with the expectation of occasional in-person meetings at our Toronto office.

The Opportunity

This is a unique opportunity to join our team as a Marketing Operations Manager to assist in maintaining and increasing the efficiency of global marketing campaigns, reporting and analytics, optimizing marketing systems, and keeping data clean.

You will collaborate closely with cross-functional teams, including design, digital, customer, partner, and event marketing; sales operations and sales; and customer support to develop and deliver innovative campaigns and programs for our target market and ICP. You will have autonomy and opportunity to own your scope, make an impact, and drive change.

You’ll report to the Director of Marketing Operations who’s seen and done it all before, and will give you plenty of space and opportunities to both demonstrate your skills and expertise as well as learn and grow.

What You’ll Be Doing

Pipeline Generation & Lead Lifecycle Operations

• Help create the end-to-end design and monitor the operation of outbound and inbound lead routing — defining and enforcing rules so marketing-sourced and BDR/XDR-sourced leads reach the right queue accurately and fast.
• Govern MQL/SQL definitions and marketing-to-sales (and XDR-to-AE) hand-off SLAs, closing the gap that leads to stall or leak between teams.
• Partner with the BDR/XDR team on the operational and tooling side of outbound execution.
• Track and report on pipeline-generation performance by source (outbound vs. inbound) so leadership can see what's driving performance.

Campaign Operations

• Support events and partner marketing teams in executing live and virtual events — campaign creation, workflow build, metrics tracking, and lead routing.
• Support marketers across functions in building audiences and creating/sending email campaigns.
• Collaborate with demand gen, content, and partner marketing on personalized nurture programs.
• Support the sales organization with campaign and event execution.
• Continuously improve workflows using automation and AI where it removes manual work.

Marketing Platform Administration & Data Quality

• Serve as the day-to-day administrator of HubSpot, in coordination with GTM Systems on the broader connected stack.
• Monitor and manage the HubSpot–Salesforce sync, resolving errors so lead and pipeline data stays trustworthy on both sides.
• Champion data quality across marketing records — deduplication, normalization, and consistent attribution — partnering with the GTM Analytics Manager on the reporting layer.
• Define and document conventions, naming standards, and processes so stakeholders can self-serve wherever possible.

Reporting & Insights

• Build and maintain day-to-day campaign and pipeline-source dashboards; partner with the GTM Analytics Manager for heavier or cross-functional reporting builds.

What You Offer Blue J

• 1-3 years of experience in HubSpot (or Marketo) executing campaigns and building operational systems in a B2B SaaS environment.
• Working understanding of B2B sales and outbound processes — lead routing, BDR/XDR qualification motions, and MQL/SQL hand-offs.
• Familiarity with the broader revenue tech stack (Salesforce, enrichment tools such as ZoomInfo/Clay, Tableau, Chargebee, Zapier/Make/n8n/Workato); hands-on HubSpot administration and Salesforce exposure preferred.
• Solid project management skills — comfortable managing multiple priorities across marketing and sales stakeholders and driving things to completion.
• A process builder's mindset: notices broken workflows, documents clearly, and drives adoption rather than just designing on paper and waiting for instructions.
• Resourceful and self-directed — digs into platform docs and figures things out, but knows when to ask for help.
• HubSpot Marketing Software certification and/or Marketo Certified Expert (MCE) a plus.
• Comfortable leveraging AI tools and emerging technologies to drive efficiency, improve workflows, and stay ahead of industry trends.

What We Offer You

• A rare opportunity to get in early to help shape and improve the marketing ops foundation at a fast-growing B2B SaaS company, with real ownership from day one.
• A mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.
• Competitive base salary, stock options, and benefits designed to support you and your family.
• Flexibility in how you work: primarily remote, with occasional travel to our Toronto office for meetings.
• A collaborative, ambitious, and supportive team that values innovation, respect, and fun.
• The excitement of a fast-growing, well-funded company with clear momentum, and the resources to back bold initiatives.

The Core Values that Define Our Culture

• We are customer-focused
• We put the team interest before self-interest
• We are pleasant and playful
• We are open to better ideas
• We move fast and fix things

What To Expect In The Interview Process

We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!

Interview Process

• Step 1: Chat with Bailey, Talent Acquisition Manager
• Step 2: Meet Jordan, Director of Marketing Operations
• Step 3: Meet Jessica, Demand Generation Manager
• Step 4: Present brief case study to Jordan, Director of Marketing Ops; Justin, Director of Sales Ops; Anna, Manager, GTM Analytics; and Paul, VP, GTM Strategy and Operations
• Step 5: Meet Ben, our CEO

We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We strive to create an inclusive and accessible hiring experience for all candidates. If you need any accommodations during the interview process, please let us know in your application. Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.

How We Use AI In Our Hiring Process

To ensure transparency, we want candidates to know that Blue J uses AI-enabled tools within our applicant tracking system to help organize applications and highlight profiles that match the key requirements for each role.

AI does not make hiring decisions.

Every application is reviewed by a member of our Talent team, and all decisions throughout the process are made by humans.

We use these tools to support efficiency and consistency, not to replace human judgment and we’re committed to a fair, thoughtful, and equitable experience for every candidate.

Compensation

The base pay range for this role is CAD $95-120K per year.

This is a Level 3 in Blue J’s career level framework. We use levels to define the expected scope, autonomy, impact, decision-making, and experience for each role. Final compensation will be set fairly and thoughtfully based on experience, expertise, and alignment with the role’s responsibilities. While all candidates are expected to bring directly relevant experience, the top of the range is typically reserved for individuals who demonstrate exceptional depth in the role’s core competencies, a strong track record of impact in similar environments, and the ability to operate with a high degree of autonomy from day one.