Head of Growth Marketing at Blacksmith Agency

Lead the Growth Marketing team remotely with Blacksmith Agency, overseeing PPC and SEO strategies. This management position demands robust leadership across multiple marketing channels. As the Head of Growth Marketing, you'll manage both the PPC and SEO strategists, hold them accountable for quality, and direct their development. Your role is crucial for ensuring departmental performance, which includes strategic budgeting and client results across the marketing landscape. You'll assess potential risks in accounts and lead client communications when challenges arise, ensuring transparency and effective resolution. Key Responsibilities:

• Manage PPC and SEO strategists; oversee their performance and development
• Set quality standards for audits, reports, and account assessments
• Ensure accountability for client results and reporting accuracy
• Handle escalations and direct strategists on underperforming accounts
• Develop channel strategy and budget allocations as accounts scale

• 7+ years experience in paid media and SEO
• Proven leadership in managing strategists and teams
• Strong understanding of Google Ads, GA4, and Meta Ads
• Experience in agency settings with multiple accounts
• Client-facing experience in high-stakes situations