Senior Manager, Marketing

Overview
At KPMG in Canada, our people are asked to leverage their perspectives to address Canada's greatest challenges. Here, you can build momentum that reaches beyond our organization, develop skills for the future, and take ownership of your career with support at every step. Join a firm where your career can make a difference.

We are looking for a major-league marketing mover and shaker to join our Marketing team.

You'll use your creativity, business acumen, and professionalism as a Senior Marketing Manager to chart, lead, and implement innovative and results-oriented marketing strategies that foster relationships with key clients to help enhance revenue growth.

What you will do
Ensure strategic planning, management, file prioritization and marketing program implementation.

• Partner with stakeholders to assess and implement marketing initiatives aligned with regional objectives, consulting with senior leaders across business units, service lines, and industry marketing.
• Develop campaigns in collaboration with marketing, sales enablement, and communications teams, tracking progress and ensuring alignment with the priorities of the firm.

Strengthen market presence, enhance reputation, and support business growth.

• Identify, familiarize yourself, and monitor emerging industry trends and opportunities.
• Design and execute cohesive marketing initiatives to elevate the profile of the practice while also aiming for their adoption across service lines.
• Create targeted strategic marketing campaigns aimed at generating leads.
• Work collaboratively with team members to plan and carry out a diverse range of activities that showcase KPMG's value propositions. These typically include prominent thought leadership pieces, social media engagement, and digital strategies.

Promote a culture of continuous improvement within the marketing and broader community.

• Implement innovative marketing strategies and techniques using AI and other tools to differentiate services and propositions.
• Support and cultivate best practices in marketing and communications.
• Stay informed about current trends and developments, prioritizing the identification of growth opportunities that advance the marketing agenda and related activities.
• Commit to ongoing improvement and professional development.

Coordinate with the internal network and manage resources.

• Manage a small team of marketing professional.

Manage budget and marketing ROI, including tracking and managing day-to-day expenses against KPIs.

• Use allocated marketing program budgets effectively and demonstrate value and ROI to National Advisory Leaders through regular reporting.

What you bring to the role

• You have a diploma or undergraduate degree, preferably in a discipline related to marketing.
• A postgraduate qualification in a marketing or business-related discipline would be a plus but.
• You are a marketing professional with at least 10 years of experience leading and implementing multi-channel marketing programs.
• You translate complex marketing matters into strategies that are relevant to clients.
• You have experience in developing campaigns with compelling value propositions and creating integrated client issue-based platforms that promote relationships and generate revenue.
• You have a proven ability to use multi-channel marketing programs, with emphasis on digital and social channels, to deliver success and offer recommendations based on tracked metrics that will lead to further growth.
• You are a creative thinker who takes the initiative in your work fostering a culture of innovation and experimentation in your team to create business value.
• You're self-directed and committed to excellence, consistently displaying accountability and positive, solutions-oriented approach to your work.
• You have outstanding written and verbal communication skills, and excel at project management, negotiation, change management and consulting to get buy-in and support for projects, even as you balance competing priorities and stakeholders' expectations across different business demands.
• You're a relationship builder with solid experience collaborating across seniority levels, and with multiple stakeholders and teams on projects.
• You have experience leading and working collaboratively with other teams.

Language skills and other requirements

• Fluency in written and oral English is required to support and collaborate with English-speaking colleagues and stakeholders, as well as to create/interpret/apply policies, practices, laws and regulations in the normal course of employment.
  

Providing you with the support you need to be at your best
Our Values, The KPMG Way
Integrity , we do what is right | Excellence , we never stop learning and improving | Courage , we think and act boldly | Together , we respect each other and draw strength from our differences | For Better , we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

Adjustments and accommodations throughout the recruitment process
At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG's Employee Relations Service team by calling View phone number on qcjobcentre.ca.

AI Usage
Weembrace the use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. AI tools may help with organizing applications or surfacing relevant qualifications. However, no hiring decisions are made using AI. Every hiring decision is made by our hiring managers and recruitment professionals, who are equipped with training that empowers them to use these tools responsibly. AI technologies used in our recruitment process undergo detailed risk assessments, including security and privacy requirements, that align with KPMG's Trusted AI framework.

We believe technology should empower human judgment, not replace it. It's one of the many ways we're delivering on our vision of being a technology-first, people-driven firm.