Senior Brand Director - Dead by Daylight | Directeur·trice sénior·e de marque - Dead by Daylight

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight . Join us and be a part of the future of interactive entertainment!

At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.

The Senior Brand Director oversees high impact marketing initiatives for Dead by Daylight, shaping the global strategy and elevating the brand’s presence worldwide. Reporting directly to the Head of Marketing, this role partners closely with them to define strategic priorities and drive cohesive long-term planning.

This role leads and empowers the Brand and Social teams, ensuring strong cross-functional collaboration, strategic clarity, and creative excellence. The Senior Brand Director mentors marketing leaders, drives alignment across departments, and influences executive decision-making to maximize opportunities and achieve overall business goals. This role requires strong leadership capabilities, a collaborative mindset, and an ability to navigate both high-level strategic planning and hands-on execution oversight.