Digital Content Strategist

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Job Overview

Digital Content Strategist, Marketing Strategy & Engagement, Berkley School of Nursing - Georgetown University. The Digital Content Strategist owns content strategy across the Berkley School of Nursing's digital presence, including website, social media, search, and email content, building brand awareness and supporting enrollment marketing across the school's program portfolio. This role develops audience personas, maps content across the enrollment funnel, and translates academic priorities into recommended content and campaigns. Then executes that strategy across the editorial calendar, website, and social channels in partnership with other teams and the school's marketing agency of record.

Additional Duties Include, But Are Not Limited To

• Develop content strategy, personas, and campaign recommendations aligned to program and enrollment goals.
• Own the editorial calendar and website content refresh cycle for nursing.georgetown.edu.
• Work with the marketing agency of record on SEO, AEO, and GEO strategy.
• Set social media strategy and oversee brand-aligned content across school channels.
• Write and edit email and customer journey content within Salesforce Marketing Cloud.
• Manage content briefs, deliverables, and timelines with the marketing agency of record.
• Partner with admissions, faculty, and development on content sourcing and accuracy.

Work Interactions

This position reports to the Senior Director of Marketing Strategy & Engagement within the Berkley School of Nursing and currently has no direct reports. The Digital Content Strategist works closely with the Senior Manager of Marketing, Business Intelligence, and Analytics to ensure content decisions are informed by performance data, and coordinates with admissions, faculty, development, university-level web and communications teams, and the school's marketing agency of record. This role supports Georgetown University's Jesuit mission by ensuring the school's digital presence authentically communicates its academic and community values to prospective students, faculty, and alumni.

Requirements And Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field is required
• Must have five or more years of experience in digital content strategy, spanning web, social media, and SEO, including demonstrated experience managing an editorial calendar and content refresh process for a multi-audience website.
• Working knowledge of SEO fundamentals and content performance tools such as Google Analytics 4 and Google Search Console is required, along with strong writing and editing skills across a range of audiences.

Preferred Qualifications

• Experience in higher education marketing, particularly enrollment marketing for graduate or online programs.
• Experience writing or editing email content within Salesforce Marketing Cloud or a comparable marketing automation platform, with enough comfort navigating customer journeys to inform content timing and sequencing; building or configuring journeys is not required.
• Experience developing AEO/GEO content strategy for generative search environments.
• Familiarity with Web Content Accessibility Guidelines (WCAG) standards for web content.
• Basic working knowledge of Canva or a similar design tool.

Work Mode Designation

This position has been designated as Remote. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff positions can be found on the Department of Human Resources website:

Pay Range

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $54,616.00 - $100,493.33

Benefits

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.

EEO Statement

GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law