Commercial Director, CPG (Saint-Hyacinthe)

Location: Toronto, ON (Hybrid - 1 day on site)

Language: Advanced written and verbal communication skills in English required; French an asset.

Background Check Requirement: Criminal background check, employment references, education verification.

About the Opportunity

An established global consumer goods organization is seeking a strategic and commercially driven Commercial Director to lead its national growth strategy and oversee full business performance across the Canadian market. This executive leadership role combines commercial strategy, brand stewardship, financial accountability, and cross-functional collaboration to accelerate growth and strengthen market presence.

Reporting to the North American leadership team, you will work closely with internal stakeholders across marketing, finance, supply chain, regulatory, and insights functions, while leading key external partners responsible for sales execution, logistics, advertising, and market intelligence. This is an opportunity to shape the future of a well‑known portfolio of consumer brands in a dynamic and highly competitive retail environment.

What’s In It for You

• Join a globally recognized consumer products organization with solid brand equity
• Lead national strategy and own full P&L; accountability for the Canadian business
• Partner with senior leaders across North America and global teams
• Influence innovation, portfolio strategy, and long‑term market growth
• Be part of a collaborative culture that values leadership, accountability, and continuous improvement

Your Responsibilities

• You’ll develop and execute the nationwide commercial strategy, including annual sales plans, growth initiatives, and profitability targets
• You’ll oversee full P&L; performance, ensuring delivery of revenue, margin, and cash flow objectives
• You’ll lead and develop a small internal team while fostering alignment with company values and business goals
• You’ll manage key external partners, including distributors, agencies, and market insight providers, to drive commercial success
• You’ll guide national marketing and communications initiatives, ensuring alignment with global brand strategies and local market needs
• You’ll identify new business opportunities and support customer growth through strategic partnerships and market expansion efforts
• You’ll collaborate across functions to bring innovation to market and optimize portfolio performance

Skills and Qualifications

• 10+ years of progressive experience in commercial leadership, marketing, or general management roles
• Bachelor’s degree in Business Administration, Marketing, or a related field, MBA preferred
• Proven experience managing P&L; performance and delivering sustainable business growth
• Strong background in consumer packaged goods (CPG) or fast‑moving consumer goods (FMCG) environments
• Demonstrated success leading teams and managing external agencies, distributors, or strategic partners
• Strong analytical, financial, negotiation, and presentation skills
• Bilingualism in English and French is an asset

Note from the Hiring Manager

“We’re looking for a leader who can balance strategic thinking with hands‑on execution. The right person will be energized by building partnerships, driving growth, and finding new opportunities to elevate both the business and the team.”