Manager, Social & Influencer

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Social & Influencer Strategy  

If you’ve got a passion for Social Media and Influencer, here’s an opportunity to advance your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running) and boasts the most exciting client list of any agency in the country.

We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

POSITION PROFILE  

 
We are currently seeking a  Manager, Social and Influencer to join our team in Toronto. We are looking for a collaborative, self-starter with deep expertise in social platforms and influencer marketing, who has the proven ability to create compelling storytelling narratives and bring them to life through creative digital strategies. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world. 

With 3-5 years of experience, our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media and influencer campaigns, compiling and analyzing reports to actively participating in creative brainstorms. Candidates should have a foundational understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration. 

 
RESPONSIBILITIES  

• Understanding and applying best-in-class social and influencer (organic and paid) practices and platform capabilities 
• Working with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposals, including defining the role of creators within campaign ecosystems
• Manage always-on social accounts, including creating and managing social media content calendars and execution 
• Developing and managing creator-first campaigns end-to-end, including briefing, sourcing, contracting, content development, approvals and execution
• Building and managing creator rosters and relationships, identifying the right mix of tastemakers, educators, converters and community voices to deliver against campaign objectives
• Conducting landscape and social listening research to identify content, creative and strategic opportunities 
• Overseeing social content development including working with the in-house content team 
• Developing and leading end-to-end social-first influencer campaigns 
• Creating and presenting reports to track campaign performance and provide insights that inform the next planning cycle 
• Utilizing social listening tools to conduct audits and develop reports and campaign monitors 
• Managing social and influencer budgets, deliverables, timelines and performance expectations across campaigns
• Providing platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios 
• Establishing KPIs and measurement frameworks specific to influencer marketing, including earned reach, content performance, audience response and conversion indicators where applicable
• Assisting in digital education and training programs for the wider agency 
• Assisting with new business proposals 

REQUIREMENTS  

• 3–5 years of experience in social media, influencer marketing or integrated communications (agency experience a plus)
• Proven experience managing influencer campaigns end-to-end, including creator sourcing, briefing, contracting, content development and performance reporting
• Strong understanding of how social and influencer integrate across paid, owned and earned channels
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• Experience with social and influencer analytics and monitoring tools such as (Sprout, CreatorIQ, Later, Tagger, Hootsuite, or similar)
• Experience with social listening tools (e.g., Talkwalker, Brandwatch, Meltwater) and applying insights to strategy
• Experience preferred in setting up paid campaigns on major platforms (Meta and TikTok) 
• A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferred 

Salary Range: CAD $65,000 - CAD $80,000 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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