Business Development Specialist - Home Based

We transform physical products into digital experiences using encrypted, tamper-proof NFC tags and blockchain technology. Our mission is to combat the $200B global counterfeit crisis while helping luxury, pharma, and electronics brands unlock real-time consumer insights. Headquartered in the GTA, XenTag is where high-speed hardware meets secure SaaS solutions.

We are looking for a high-energy, sophisticated professional to bridge the gap between a Business Development Representative (BDR) and a Solutions Consultant. Solution Consulting : Lead discovery calls to screen prospects and perform technical platform demos. You must be able to explain NFC/Blockchain value to both technical and non-technical stakeholders.
Marketing Integration : Act as the internal point of contact for digital marketing contractors (SEO/Lead Gen) to ensure sales and marketing efforts are perfectly aligned.
Digital Marketing & Social Media Strategy : Collaborate with internal teams and contractors to enhance XenTag's presence online through SEO, content marketing, and thought leadership.
Social Media : Develop and execute social media strategies to amplify XenTag’s brand visibility, including leveraging platforms such as LinkedIn, Twitter, and industry-specific channels.
Travel & Client Meetings : Be prepared for up to 50% travel to meet with clients and prospects in North America, including trade shows, customer visits, and strategic meetings.
Performance Metrics (KPIs)

Stakeholder Management : Success in managing internal/external stakeholders and marketing contractors.
Digital Marketing Effectiveness : Success in executing digital marketing campaigns and increasing lead generation.
Brand Visibility : Growth in XenTag’s presence and engagement across social media and industry platforms.
Experience : 3–4 years of B2B sales experience OR a high-potential Fresh Graduate with a natural aptitude for technology.
Technical Savvy : Marketing Literacy : Strong understanding of digital marketing (SEO/Content) and social media strategies to effectively collaborate with external contractors.
you must feel "at home" when dealing with sophisticated luxury brands.
Based in the GTA with a valid passport for up to 50% travel to meet clients and attend trade shows in the US and Canada.
Global Impact : Work within the Global Services Tribe, collaborating with international teams and world-class brands.
Comprehensive Health : Full Medical, Dental, and Vision insurance coverage starting on your first day of employment.
Generous Paid Time Off (PTO) policy plus all Paid Government Holidays.
Path A (Fresh Graduate) : $55k–$65k Base | $75k–$85k OTE
We are also actively seeking high-potential fresh graduates with a natural aptitude for technology, eager to jumpstart their career in a dynamic, high-growth environment.

XenTag is committed to building a diverse and inclusive team. We encourage applications from all qualified individuals, including those from underrepresented groups such as women, Indigenous peoples, persons with disabilities, racialized persons, and the LGBTQ2+ community. We recognize that diversity strengthens our organization and enhances our ability to innovate.