National Sales Manager - Business Development
Purple Wins
The company is known for reliable execution, service quality, and long-term customer relationships and is now investing in a national commercial role to drive growth across Canada. We are searching for a National Sales Manager – Canada to build and grow the national book of business.
New business development – winning new customers and lanes across Canada
Strategic account growth – expanding revenue and margin from existing customers
You’ll own a national territory (with a strong focus on Western & Eastern Canada), and work closely with operations, finance, and customer service to ensure the organization consistently delivers what it sells .
New Business Development (National)
Build and execute a national sales plan across priority regions and sectors
Identify, qualify, and close new business with shippers, distributors, and 3PLs
Prospect through cold outreach, referrals, industry events, and digital tools/CRM
Lead discovery meetings to understand freight profile, network, service requirements, and decision processes
Negotiate rates and service terms within company guidelines, with a focus on sustainable margin and Net Gross Profit
Strategic Account Management & Growth
Own a defined portfolio of existing customers with clear growth and retention targets
Run regular business reviews (virtual or in-person) to discuss performance, volumes, and opportunities
Partner with internal teams to resolve issues quickly and protect account health
Pipeline, Forecasting & Reporting
Maintain accurate records of accounts, opportunities, and activities in the CRM
New business
Growth from existing accounts
Retained new business from prior years
Provide monthly performance updates to leadership with commentary on pipeline quality, wins/losses, and key opportunities
Use data on volume, margin, and retention to prioritize time, travel, and account focus
Market, Brand & Internal Collaboration
Stay current on market conditions, competitor activity, and industry rate trends, and share insights internally
Support the development of sales tools (presentations, case examples, basic competitive positioning)
Partner closely with operations, finance, and customer service to ensure solutions are realistic, executable, and profitable
Show up as professional, customer-first, collaborative, and responsive to urgent business needs
5–10 years of B2B sales experience , with meaningful experience in:
- Distribution / supply chain selling into similar customers
- Managing multi-region or national accounts/territories
- Relationship-building and stakeholder management
- Negotiation, pricing, and commercial discipline
- Frequent travel across Canada (air and road)
- Microsoft Office (Excel, PowerPoint, Outlook)
- CRM tools for pipeline, activity tracking, and forecast management
National or multi-region transportation / logistics sales experience
Examples of new business wins and key accounts you’ve grown
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