Marketing Automation Lead

INDUSTRY MARKETING MANAGER Come join the largest supplier of automation and reliability solutions in our region. Discover what we can offer you and be the voice that cultivates innovative ideas To Help Industry Thrive in Eastern Canada.

The Industry Marketing Manager (IMM) is a strategist focused on one or more business sectors, responsible for crafting, aligning, and executing marketing plans that integrate the needs and initiatives of the Sales, Product, and Marketing teams for specific vertical markets (e.g., mining, pulp & paper, oil & gas, chemicals, pharmaceuticals). Aware of clients’ specific needs, familiar with our solutions, and attuned to the business realities of their assigned sectors, the IMM drives demand through a series of targeted, data-driven, and technically accurate tactics, as well as thought leadership content that empowers sales teams and positions the company as a trusted leader. Success in this role relies on close alignment and ongoing collaboration with internal teams to ensure that marketing plans reflect business unit priorities, market realities, and customer needs. The IMM works in synergy with key marketing functions (digital, studio, communications, events, brand) to deliver consistent and impactful campaigns.

Plan and lead industry-specific marketing campaigns aligned with growth objectives.

Develop go-to-market (GTM) strategies for new solutions launches by industry, in alignment with Strategic Growth Managers (product-focused leaders within business units).

Act as a marketing advisor to Sales teams within assigned industries.

Partner closely with Industry Sales Managers to align industry priorities with marketing planning and execution.

Collaborate with core functions (digital, studio, communications & events, brand) to execute key tactics.

Serve as the central point of contact for marketing within industry groups.

Content & Thought Leadership

Create technically accurate, digestible content in partnership with internal SMEs across business units and sales groups (e.g., Position content as thought leadership to elevate the company’s industry profile, serving as the content expert within the Marketing team.

Translate technical details into clear, customer-relevant messaging in collaboration with product experts.

Market Research, Insights & Data Ownership

Stay ahead of industry trends, regulatory shifts, and emerging technologies.

Maintain a deep understanding of market dynamics, customer pain points, and competitive landscape.

Own and optimize the customer journey for assigned industries.

Ensure data accuracy for market insights, reporting, and decision-making.

Sales Enablement & Customer Improvement

Provide strategic sales tools, playbooks, and assets tailored to industry needs.

Participate in customer improvement processes to align marketing with client expectations and feedback.

Represent the company at industry events, conferences, and customer meetings.

Be available to travel outside normal business hours, including weekends, for specific events.

Bachelor’s degree in Marketing, Business, Communications, or related field.

• 5+ years in Business-to-business or industrial marketing, with proven industry-specific strategy experience.
• Understanding of industries such as pulp & paper, mining, oil & gas, manufacturing, or similar.
• Experience with project management tools (Asana, Monday, etc.).
• Familiarity with AI-based marketing tools.
• Familiarity with Digital Asset Management tools (DAM).
• Good knowledge of Analytics platforms (Power BI is an asset).
• Knowledge of CRM tools (Salesforce is an asset).
• Written and Verbal Communication skills in French are required.
• Written and verbal communication skills in English would be considered an asset.

Kirkland, QC (Hybrid work arrangement in accordance with internal policy). Some travel required

Laurentide’s purpose is To Help Industry Thrive in Eastern Canada. It is through Customer Centricity, Collaboration, People Matter, Hunger & Passion, Health, Safety & Environment and lastly Trust & Reliability that we: Empower People. In accordance with Bill 96, this job requires English proficiency to serve clients in Atlantic Canada and interact with US suppliers, ensuring effective communication and operational efficiency.